Patent and Trademark Protection




Recent Patent and Trademark Protection Articles

Zumba: At War With the Pirates | Company of the Year

This fast-growing company is besieged by imitators, counterfeiters, and fakes. In defense, it employs a fleet of about 20 in-house lawyers and retains law fi...  Read more

One Thing I Wish I Knew Before Going Global

OtterBox's CEO talks about a lesson he learned the hard way after expanding his business overseas.  Read more

4 Myths of Global Branding

What rights do you have when protecting your trademark internationally? You may be surprised.  Read more

How Zumba Fitness Turned Pirates Into a Street Marketing Team 

Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark.  Watch video

Someone Copied Your Product. What Next?

Taking legal action is costly and time-consuming. Here's how to weigh whether you (really) need to.  Read more

New Patent Rules: What You Need to Know

Sweeping changes to patent legislation just went into effect, and more are on the way. Here's how they will affect your business.  Read more

3 Lessons From Apple's Billion-Dollar Win

Here's what you can learn from Apple's patent victory over Samsung.  Read more

Global Expansion Do's & Don'ts

Global expansion is not for the faint of heart. But there's a way to improve your chances of building successful international operations.  Read more

Patent Research Just Got Easier

An IP lawyer dishes on Google's search tools for patent-seekers--and what every start-up should know before heading down that path.  Read more

Are You Violating Google's New Copyright Policy?

Avoid becoming a victim to Google's new policy of penalizing the organic rankings of websites suspected of improperly posting the copyrighted materials of ot...  Read more