Subscribe to Inc. magazine
LEAD

Warren Buffett's Completely Simple Advice for Business Success

Warren Buffett is smart, talented, and incredibly hard working, but this single, simple mantra has kept him on the path to wealth and success.

Make no mistake about it, Warren Buffett is rich--$63.5 billion rich. In fact, only 67 of the 200 countries listed by the United Nations have a GDP that is fuller than his wallet. With that said, he is also one of the hardest-working people in business, and he has an incredibly sharp mind, with even "a vaguely autistic aura," according to his biographer.

What you may not know is that he is also an honest and pretty funny fellow.

I had the opportunity to hear him speak in 2002 at Georgetown University while pursuing my M.B.A. He was passing along advice to us soon-to-be (and wanna-be) business leaders, and while some of us had expectations of receiving sage investment advice, he laid out a few simple rules to live by.

He started by emphasizing that he was no different than anyone else in the world (which arguably is not the case, but you get it) and quipped that the only difference might be that we drive crappy cars and he flies around in a private jet.

Touché, Mr. Oracle.

He was quick, however, to point out that aside from winning, as he said, the "fallopian tube lottery"--being lucky enough to be born to loving and supportive parents--his success was not realized through luck or chance circumstance. We could all achieve his fortune if we worked hard, stuck with our core convictions, and applied common sense to our business lives.

And one more thing.

He emphasized the need to live righteously, because no bridge can be burned these days and dishonesty and cruelty will follow you for the rest of your business career. Instead, he suggested that by adopting and following one simple mantra in both your business and personal lives, all other parts of your life will fall into place:

"Never do anything in life if you would be ashamed of seeing it printed on the front page of your hometown newspaper for your friends and family to see."

It is that simple.

There was no top-secret formula for valuing undervalued businesses. No stock tips. Just be good, do right, and treat others fairly.

Of course, Buffett has been on a newspaper-buying spree over the past few years, purchasing small, undervalued newspapers around the U.S. I suppose that is one way to control the front page of your small, hometown newspaper.

But I suspect his intentions are much more sophisticated than this.

More:
Last updated: Aug 8, 2014

PETER GASCA | Co-founder of WildCreations.com

Peter Gasca is the co-founder of Wild Creations, an Inc 5000 company that focuses on kid-related products and supports kid entrepreneurs. He is also a small-business consultant, youth entrepreneur mentor, and business adjunct lecturer.




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: