But there's one thing that has stayed constant: Most every start-up founder will grumble about his or her VC firm. Think about it. If a company is successful, then the VC firm typically reaps the lion's share of the rewards. If the start-up fails, then the VC firm probably didn't do enough--at least in the eyes of the company's founders.
This begs the question: Even if you can land the funding, are you better off not taking it? Fellow Inc.com writer Minda Zetlin explored the idea recently in an interesting post entitled "4 Signs You Should Say 'No' to a VC." But what if there aren't any red flags? How do you make the decision?
Evaluating Pros and Cons
I posed the VC question to runtastic CEO Florian Gschwandtner at CES in Las Vegas last January. Runtastic is an Austrian company that makes fitness-tracking apps and hardware for athletes.
Gschwandtner says that opting out of VC funding provides several advantages. He pointed out that, without external funding, runtastic was forced to concentrate on revenue from the company's inception--not years down the road. As a result, it became profitable more quickly. It was able to finance its growth immediately.
Because the founders used their own funds, they were more inclined to keep costs in check and not waste money. And then there's speed. Gschwandtner notes that "establishing independence from financial investors and retaining full control over the company helped us move fast. We never had to ask anyone to do anything."
Finally, companies with lean structures can survive slower growth periods and downturns arguably better than heavily-funded companies. Bottom line: Owners will not have to worry about placating multiple investment partners with potentially disparate interests. Agency theory still matters.
It's important to note that saying "no" to VCs now is not the same as saying "no" forever. Runtastic is part of a new breed of start-ups that won't rule out accepting VC money but, at the same time, the company is very cautious about taking that step.
"At the start, I think it is a bit harder without VC money because you have to be really careful with spending money," Gschwandtner continues. "At the same time you learn a lot about how to generate revenue because you need it for the growth."
To be sure, making the decision to go with a VC firm--much less which one--is more art than science. There are compelling reasons both in favor and against institutional money. And don't forget factors such as:
The specific terms of the deal (money, ownership stake, and the like)
How the market views your industry (for example, if you're a start-up that relies on Facebook's platform and you get an offer now, your terms may reflect the market's overall Facebook-saturation level)
The individual investors and expertise of the VC firm
There's no checklist or blueprint that will work for every company. Luck, after all, plays a big role in the success of any start-up.
PHIL SIMON is a sought-after speaker and the author of five management books. His most recent, Too Big To Ignore: The Business Case for Big Data, will be released in March of 2013 (John Wiley & Sons). @philsimon