The Playbook

Learn by doing -- or from those who have done it before.

Marcus Lemonis: You'll Be More Successful If You Feel Good About How You Look1:21

Marcus Lemonis, CEO of Camping World, says it's important to package yourself in a way that's presentable but also that's true to who you are.


Why Packaging Is More Important Than You Think

Jane Wurwand, co-founder of Dermalogica, explains why it's so important to be consistent with the personality and culture of your product.

There's No Replacement for Grunt Work and High Standards

Jourdan Urbach, co-founder of micro-video sharing app Ocho, doesn't buy that working "smart" can replace working hard.

How to Choose the Right Bookkeeping Software

Jim Secord, CEO of the cloud-based accounting software Kashoo, describes what to look for when choosing bookkeeping software.

Chobani's Hamdi Ulukaya: The Big Challenge for Food Startups

Chobani founder Hamdi Ulukaya believes that smaller businesses have to figure out how to get quality food to a growing customer base without unreasonable prices.

Always Pivot in the Direction of Customer Feedback

Inc. contributing editor Jeff Haden explains how you'll know it's time to change plans and rethink your business plan.

Why More Men Need to Act Like Women at Work

Adam Grant, author of Give and Take, explains why unfair gender norms around giving--where women are taken for granted while men are rewarded--are bad for businesses.

The Right Way to Approach Workforce Reduction

Thomas Koulopoulos, founder of Delphi Group, explains three common mistakes business owners make when reducing staff.

How to Engage 21st Century Customers

Dave McKeown, COO of Predictable Success, says you need to use all the methods at your disposal to interact with your customers.

A Lesson From Steve Jobs on Commanding Respect

Photographer Doug Menuez learned a lot about projecting confidence from his time working with strong-willed genius Steve Jobs.

How to Be Smart About Cash Flow

PackIt co-founder Melissa Kieling explains how she conquered the difficult early days of her business.

Know Your Exit Strategy From Day One

Basil Peters, CEO of Strategic Exits Corp., explains why entrepreneurs should choose between the three main exit strategies early on.

Don't Be the Leader Who Cried "Data Driven"

Jourdan Urbach, co-founder of micro-video sharing app Ocho, explains the danger of saying that your gut decisions are based on data when you've cherry-picked the facts.

Marcus Lemonis: 3 Pitfalls to Avoid When Running a Family Business

Marcus Lemonis, CEO of Camping World, gives three essential rules for all family business owners.

Forget Friends: You're 58% More Likely to Get a Job Through Weaker Ties

Adam Grant, author of Give and Take, explains why weaker dormant relationships are more likely to help you find new opportunities.

How to Lead Confidently Without a Harvard MBA (Or Even a College Degree)

PackIt co-founder Melissa Kieling explains how she's overcome feelings of intimidation and learned to embrace her own skills.

How to Get Mark Cuban to Invest In Your Business

Jourdan Urbach, co-founder of video-sharing app Ocho, explains the strategy behind his successful pitch to Mark Cuban.

Why Women Make Better Business Leaders

Marcus Lemonis, CEO of Camping World, describes why he prefers working with women leaders and how they're increasingly getting ahead.

The Secret to Winning Long-term Customers

John Warrillow, author of The Automatic Customer, explains how to keep subscribers committed to your offering.

Why Every Company Can Benefit From a Subscription Model

John Warrillow, author of The Automatic Customer, describes ways your business can operate more efficiently with a subscription model, no matter what industry you're in.

The Most Effective Strategy for Getting Paid on Time

Jim Secord, CEO of accounting software company Kashoo, offers his best tips on preventing overdue receivables.

COPYRIGHT 2015 MANSUETO VENTURES
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