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The Playbook

Learn by doing -- or from those who have done it before.

What an Investor Looks for in Your Elevator Pitch1:45

Rick Gibson, an investor at HOTventures, describes the components of a standout elevator pitch.


Narrow Your Mission to Achieve Better Results

GoDaddy founder Bob Parsons explains why a narrower mission statement will help you reach a broader philanthropic goal.

Web Entrepreneur Ben Huh: 'I Want People to Express Their Humor Without Gimmicks'

Ben Huh, founder of the Cheezburger humor site, warns that online listicles and quizzes are fads that will lose popularity in three years.

How to Innovate Even as You Grow Your Company a Lot

Dave McKeown, COO of Predictable Success, explains how to foster innovation at the same time as you introduce systems and processes.

The Power of an Unconventional Brand Name

Lolly Wolly Doodle founder Brandi Temple explains why you shouldn't think twice about choosing an eccentric company name.

Michael Dell: Steps You Can Take to Protect Your Business From Cyber Threats

The founder of Dell explains how to deal with the almost 80 billion security events each day.

How to Plan Ahead for Rapid Growth

Frank Sorrentino, CEO of ConnectOne Bank, explains how companies should account for rapid growth within their strategic planning.

When Students Can Be Your Next Big Market Opportunity

Jane Wurwand, founder of Dermalogica, explains how younger consumers can grow your business exponentially.

'How Andre the Giant Made Me a Better Leader'

Stephanie McMahon, daughter of WWE founder Vince McMahon, explains how her early exposure to wrestlers helped inform her leadership abilities.

How to Maximize Your Return When Selling Your Company

Basil Peters, CEO of Exit Strategies Corp., explains how to not make the fatal mistake of selling your company for less than half its value.

Ben Huh: 'Telecom Companies Are About to Get Upended'

Cheezburger founder Ben Huh explains how current net neutrality rules fall short.

What You Must 'Clean Up,' If You Want to Sell Your Company (Now or in the Future)

Joel Wiggins, co-founder of Mid-America Angels, explains what you need to organize before you'll be able to sell your business.

Foster Collaboration: 2 Leadership Lessons From a Musician-Turned-Entrepreneur

Marty Weintraub, founder of aimClear, a web marketing firm, describes the collaborative leadership style he learned working as a professional musician.

2 Top Priorities as Your Company Grows

Todd Simon, vice president of Omaha Steaks, explains the most important things to pay attention to as your company scales.

Have a Back Bone When Others Try to Push You Around. Here's How

Inc. contributing editor Geoffrey James explains how to strengthen your position throughout your career.

How to Turn Adversity Into Motivation (Especially in the Early Startup Days)

Will Dean explains how he coped when a competitor tried to put Tough Mudder, the company he co-founded, out of business.

What You Should Do in 2015

Executive coach Marshall Goldsmith explains why his goals for next year revolve around helping others.

Marcus Lemonis: Why I Constantly Reinvent Myself

Camping World CEO Marcus Lemonis explains why he's always trying new things.

How a Good Angel Investor Will Add Value

Tequila Avion founder Ken Austin explains how and when to get venture capital funding.

Ben Huh: "Culture is a Mullet"

Cheezburger's Ben Huh provides a hirsute metaphor for how great company culture is structured.

How a Circular Marketing Ecosystem Works

Stephanie McMahon, daughter of WWE founder Vince McMahon, explains how the WWE leverages a circular marketing ecosystem to grow revenue.


COPYRIGHT 2014 MANSUETO VENTURES
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