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The Playbook

Learn by doing -- or from those who have done it before.

Steve Blank: How to Make CEO Hubris Work for You1:24

Serial entrepreneur Steve Blank explains you must create a 'reality distortion field' but not enter it yourself.

Eileen Fisher: Leadership Is About Listening

Eileen Fisher explains how she stays open-minded to new ideas while maintaining a clear focus for her company's goals.

4 Necessary Characteristics of Your Next Hire

Jessica Johnson, president of Johnson Securities Bureau, explains how she winnows down the applicant pool and hires for the best cultural fit.

3 Questions That Will Help Define Your Company Culture

Inc. columnist Geoffrey James explains how to properly define your company culture for employees.

Universal Leadership Lessons From the Construction Industry

Frank Sorrentino, CEO of ConnectOne Bank, explains what he learned leading a construction business before he started a bank.

3 Ways to Perfect Your Elevator Pitch columnist Geoffrey James describes how to get your business pitch right.

How to Make Smart Decisions Fast

Serial entrepreneur Steve Blank explains how to prioritize your decisions and move forward quickly.

How to Come Up With a Startup Idea, and Move On It Fast

Mona Bijoor, founder of JOOR, explains how you can become a startup founder.

Stephanie McMahon: 'Don't Take No for an Answer, Ever'

The daughter of World Wrestling Entertainment founder Vince McMahon has some advice for all leaders, regardless of gender.

How to Manage Your Mind for Success

Chris Reed, founder of soda company Reed's Inc., believes you should write down your dreams to make them a reality.

Marcus Lemonis: How I Test Entrepreneurs During a Deal Negotiation

Investor Marcus Lemonis describes the reactions he looks for when he makes an investment offer.

How Mommy Blogs Can Be Your Marketing Strategy

PackIt founder Melissa Kieling explains how moms (and their blogs) can help spread the word about your product.

Why You're Missing Out on Online Video

Marketing Zen founder Shama Hyder explains what most burgeoning businesses don't know about web video.

The Future of Apps

Michael Schneider, CEO of app development tool Mobile Roadie, speaks about why apps are a big business opportunity.

Why You Don't Fail When You Fail

Chris Reed, founder of beverage company Reed's Inc., explains why most entrepreneurs perceive failure incorrectly.

How to Make Philanthropy an Authentic Part of Your Organization

Businessman Marcus Lemonis describes how to give of yourself, beyond writing checks and buying girl scout cookies.

NOI Solutions Founder Saima Chowdhury: How to Manufacture Clothing in Bangladesh

Saima Chowdhury, founder of NOI Solutions, talks about the challenges of manufacturing clothing in Bangladesh and the steps she took to succeed anyway.

How Fashion Week Accelerates Innovation

Mona Bijoor, founder of wholesale marketplace JOOR, explains how fashion week inspires new and creative thinking.

Mark Cuban: The Big Mistake You Don't Know You're Making on Social Media

Serial entrepreneur Mark Cuban explains a very common social-media error--and what his company is doing about it.

In Order to Lead You Need a Methodical Approach to Hiring

Mona Bijoor, founder of JOOR, a wholesale fashion marketplace, explains why she jettisoned her instincts in regard to hiring.

How Donors Can Add to a B-corporation's Operating Revenue

HandUp CEO Rose Broome explains how implementing an opt-in support fee has increased her revenue.

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