The Playbook

Learn by doing -- or from those who have done it before.

How to Break Into Luxury Retail

Emmanuel Saujet, co-founder of ICP, explains how you can create a demand for your product and attract retailers.

Failure Is Never as Scary as You Think It Will Be

Shama Hyder, founder of Marketing Zen Group, says not to get caught up in counting your failures or successes.

It's Okay to Design an Ugly App

Aaron Patzer, founder of Mint.com and Fountain, explains why beautiful design isn't the most important ingredient to a successful app.

How to Handle the Psychological Pressure of Entrepreneurship

Bre Pettis, co-founder of Makerbot Industries, gives practical advice on dealing with the stress, depression and mental challenges that come with being an entrepreneur.

2 Tough Lessons Every Entrepreneur Needs to Learn

Executive coach Marshall Goldsmith describes two surprising yet common mistakes most entrepreneurs make.

Daymond John: Big-Box Orders Can Be a Gift or a Curse

Daymond John, founder of FUBU, explains the benefits and challenges of putting your products on giant-retail-store shelves.

How to Grow as an Entrepreneur While You're Still Working for Someone Else

Thomas Koulopoulos, founder of Delphi Group, talks about how you can unleash your entrepreneurial potential in a receptive environment.

How to Make Smarter Long-Term Decisions

Max Goldberg, co-owner of Strategic Hospitality, describes how you can preserve integrity of a product by focusing on long-term goals.

How to Avoid Really Bad Hires

Jane Wurwand, co-founder of Dermalogica, points out that there are some not-so-great employees who are skilled at interviewing.

How to Nail Your 2-Minute Pitch

Brian Lee, co-founder of The Honest Company, explains the components of a winning pitch. 

How to Know If Your Product Idea Has Potential

Valerie Casey, chief product officer at Samsung's Global Innovation Center, talks about the difference between a feature, a product and a business.

How to Evolve From a Founder to a CEO

Rubicon founder Frank Addante explains how you can transition from a visionary to a productive leader.

How to Be a Solution-Driven Entrepreneur

Jourdan Urbach, co-founder of Ocho, explains why it's important to build platforms that solve social problems in the world.

Leave No Room For Fear

Aleksandra Scepanovic, founder of Ideal Properties, explains why you should never pass up an opportunity to explore what could have been.

Listen to the People Who Do the Actual Work

Alberto Perlman, CEO of Zumba Fitness, explains how company hierarchy can impede innovation.

Don't Forget to Have Fun With Your Brand

Johnny Earle, CEO of Johnny Cupcakes, talks about how he's thought outside the box to enhance his brand.

One Question You Must Ask Before Starting Your Business

Executive coach Marshall Goldsmith believes you should start a business if you believe you would regret not starting when you're 95.

How to Create Viral Moments on Social Media

Alberto Perlman, CEO of Zumba Fitness, explains why it's important to remember that you're dealing with real people on social media.

Use This Interview Style to Hire the Right People

Aaron Patzer, the founder of Mint.com and Fountain, explains how he uses sequential questions with any potential employee or investment.

Mark Cuban: How You'll Know You're Ready to Launch

Serial entrepreneur Mark Cuban explains the clear difference between an entrepreneur who's ready and one who isn't going to last.

How to Get Your Employees to Go the Extra Mile

Scooter Braun, founder of SB Projects, explains why it's OK to have fun and care about the people you work with.

The Danger of Too Many Lunch Meetings

Jourdan Urbach, co-founder of Ocho, says you need to set aside time to do actual work.

The Future of Technology Is Inside Your House

Troy Conrad Therrien, curator at the Guggenheim Museum, talks about new frontiers that architecture will reach with the help of technology.

The Most Effective Way to Tell Your Story

Bre Pettis, co-founder of Makerbot Industries, explains why it's necessary to attend networking events and share your ideas as often as possible.

Offer Real Value in Your Marketing

Stephanie McMahon, chief brand officer at WWE, says that you need to give your audience something meaningful to them.

The Biggest Challenge for Growing a Business

Brian Hamilton, chairman of Sageworks, explains why it's necessary to bring in people with the necessary skills at the right stages of growth.

How to Stay in the Moment and Be Successful

Tom Yorton, CEO of Second City Works, explains the importance of being attentive to the present moment as an entrepreneur.

Get Personal to Connect With Your Customers

Johnny Earle, CEO of Johnny Cupcakes, offers some outside-of-the-box suggestions for showing customers your gratitude.

Daymond John: 5 Traits That Make a Good Business Leader

Daymond John, 'Shark Tank' host and founder of FUBU, describes what he looks for in an entrepreneur.

How Apple Succeeded Through Good Design

Troy Conrad Therrien, curator of architecture and digital initiatives at the Guggenheim Museum, describes how Apple was able to execute groundbreaking ideas and concept with technology.

Buck Expectations to Make Your Brand Stand Out

Johnny Earle, CEO of Johnny Cupcakes, describes how you can bring attention to your brand.

Mint Founder: How to Learn From Your Early Mistakes

Aaron Patzer, founder of Mint.com and Fountain, talks about how failures taught him an important lesson on success when he was running his startup as a young entrepreneur.

How to Generate Radical Brand Loyalty

Johnny Earle, CEO of Johnny Cupcakes, explains how you can keep customers coming back for more.

3 Magic Ingredients for Happiness and Success

Johnny Earle, CEO of Johnny Cupcakes, explains how you can be happy by doing what you love.

How to Use Technology to Invent the Future

Bryan Johnson, founder of OS Fund and Braintree, explains why it's incumbent upon entrepreneurs to take advantage of today's technologies.

How to Hire Exceptional Employees

Bryan Johnson, founder of Braintree, says that recruiting people who align with the company's passion and philosophy is the foundation to success.

How to Seek Constructive Feedback About Yourself

Marshall Goldsmith, bestselling author and executive coach, explains that you can become a more effective leader by asking how you can improve.

If You Want Innovation, Create a Space for Failure

Tom Yorton, CEO of Second City Works, explains why failure is a necessary component on the way to greater success.

Jessica Alba on Starting Her Business: Use Resistance as Your Fuel

Jessica Alba, actress and co-founder of The Honest Company, talks about the challenges she faced when launching.

A Proven Strategy for Earning a Spot on 'Shark Tank'

Kim Kaupe, co-founder of ZinePak, says that you need to prove your idea by getting others to talk about it.

COPYRIGHT 2015 MANSUETO VENTURES
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