The Playbook

Learn by doing -- or from those who have done it before.

How to Hire Exceptional Employees1:40

Bryan Johnson, founder of Braintree, says that recruiting people who align with the company's passion and philosophy is the foundation to success.

How to Seek Constructive Feedback About Yourself

Marshall Goldsmith, bestselling author and executive coach, explains that you can become a more effective leader by asking how you can improve.

If You Want Innovation, Create a Space for Failure

Tom Yorton, CEO of Second City Works, explains why failure is a necessary component on the way to greater success.

Jessica Alba on Starting Her Business: Use Resistance as Your Fuel

Jessica Alba, actress and co-founder of The Honest Company, talks about the challenges she faced when launching.

A Proven Strategy for Earning a Spot on 'Shark Tank'

Kim Kaupe, co-founder of ZinePak, says that you need to prove your idea by getting others to talk about it.

How to Get Anyone to Listen to Your Ideas

Stephanie McMahon, chief branding officer of WWE, says that in order to make people pay attention, you need to get to know them first.

Don't Outsource Bookkeeping Until You Fully Understand Your Finances

Doug Menuez, author of Fearless Genius, says that knowing about bookkeeping and cash flow management is a must if you're planning to run a small business.

3 Strategies That Really Work on Social Media

Stephanie McMahon, chief brand officer of WWE, says that the best way to attract your audience is by listening.

Don't Be Afraid to Turn Away Bad Clients

Brittany Hodak, co-founder of ZinePak, says you need to ensure your team members are being respected and treated properly.

The Art of Emotional Marketing

Kip Tindell, founder of The Container Store, explains why it's not enough to make people like your service.

How to Keep Going When You Feel Like Quitting

Leila Janah, founder of Sama Group, says that every entrepreneur has moments of doubt, but if you stick with it, there are always ways to pivot and succeed.

Why Conscious Capitalism Is the Best Path to Success

Kip Tindell, founder of The Container Store, explains why conscious capitalism starts with treating your employees, your vendors, and your community well.

How to Win on Shark Tank

ZinePak co-founders Brittany Hodak and Kim Kaupe explain how they got ready to pitch Mark Cuban, Daymond John and more. Their appearance on ABC's Shark Tank broadcasts tonight. 

How to Create a Happy Work Environment in Any Space

Alicia Navarro, founder of Skimlinks, explains how incorporating personality into your office space can have a positive effect on your employees.

The Right Way to Think About Vendor Relationships

Jesse Lipson, founder of Sharefile, describes the one key trait that he looks for when selecting a vendor.

Why Every Entrepreneur Needs a Trusted 'No' Person

Leila Janah, founder of Sama Group, says you need to have someone who act as a smart filter to your boundless ideas.

The Hard Truth About Keeping Your Best Employees Engaged

Kip Tindell, founder of The Container Store, says you need to release employees who aren't adding to the productivity and culture of your team. Do it quickly, but compassionately.

Don't Let Acquisition Interest Harm Your Business

Jesse Lipson, founder of Sharefile, explains who you need to hire to optimize both the business and its acquisition.

How to Spot the Next Big Industry

Abe Issa, founder of Global Efficient Energy, says by listening to his customers he found the seed for his next big idea.

3 Attributes That Strong Leaders Have in Common

Leila Janah, founder of Sama Group, describes the character traits that qualified leaders possess.

Learn to See Yourself as You Are, Not as You Were

Marshall Goldsmith, bestselling author and executive coach, explains how to shed your prior understanding of yourself and begin to redefine your leadership skills.

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