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Highlights of the October 2008 Issue of Inc.

(On newsstands September 30 - October 28, 2008)

COVER STORY: COOL, DETERMINED, AND UNDER 30, PG. 97
Sanjit Biswas is bringing Internet access to the developing. Una Kim is building a chic footwear brand. The October issue of Inc. magazine introduces us to 18 of the coolest entrepreneurs in the country. They are running businesses in fields as divers as Wi-Fi and fashion, blogging, and music. Combined, they manage nearly 600 employees and have raised more than $100 million from investors. They are collaborative, creative, confident, and all of them were born after October 31, 1978. The story takes a look at how Generation Y, born between 1977 and 1994, may well be on its way to becoming the most entrepreneurial generation in our country's history. Inc. Senior Reporter Ryan McCarthy is available to discuss the coolest young entrepreneurs in the country. The entire article is available online at http://www.inc.com/magazine/20081001/cool-determined-amp-under-30.html.

SPECIAL REPORT: STRATEGIES FOR TOUGH TIMES, pg. 37
These days businesses new to find every possible way to cut costs - while, ideally, avoiding morale-buster layoffs. The October issue examines what the smart business owners are doing to cut costs, find funds, and manage staff in a slow economy. Inc. Executive Editor Mike Hofman is available to discuss strategies for businesses to say afloat until economic tides turn. This special report includes:
Cutting Costs, pg. 37 - Five creative ways to save money -none of them involving layoffs.
Raising Funds, pg. 40 - Banks are cutting back, but capital is still available for worthy companies that know where to look.
Credit Cards, pg. 44 - The increasingly difficult business of starting a company with plastic.
Leadership, pg. 46 - Restaurateur Danny Meyer on how he got his employees to work together to keep costs down. Tips that your business can use.
How to Minimize This Year's Tax Bill, pg. 61 - The basic strategies for year-end tax planning.
The entire article is available online at http://www.inc.com/magazine/20081001/five-ways-to-save-money.html

Meet the Bill Gates of Ghana, pg. 106
Brash, ambitBrash, ambitious, and optimistic, Herman Chinery-Hesse is a software entrepreneur with a plan to allow people all across Africa to transfer money by cell phone, grabbing a share of the $28 billion that Africans living abroad send home every year. He claims it will change the continent, allowing African entrepreneurs to sell their products online and accept payments via mobile phone. He might just be right. The October issue introduces us to the Bill Gates of Ghana and examines his ambitious plan. Inc. Senior Writer Max Chafkin is available to discuss Chinery-Hesse's plan to single-handedly introduce Africa to the global economy. The entire article is available online at http://www.inc.com/magazine/20081001/meet-the-bill-gates-of-ghana.html.

Just Play! pg. 124
Harmonix, the maker of Guitar Hero and Rock Band, seems to have burst onto the scene with staggering and immediate success. Rock Band reached $1 billion in sales faster than any other game in history, and then was quickly followed-up by the pop-culture phenomenon Rock Band. And now, at a time when music sales are lagging, the players of Rock Band and Guitar Hero can download added tracks, most at double the price of an iTunes track. Has Harmonix even found a solution to the suffering music industry? The October issue takes a look at how the couple of MIT programmers were able to turn around their long-struggling company out of a decade of failure to explode in unlikely success. Inc. Senior Writer Max Chafkin is available to talk about the 13-years struggle that built Harmonix and what the company has on the horizon. The entire article is available online at http://www.inc.com/magazine/20081001/just-play.html.

Secrets of a $110 Million Man, pg. 77
Serial entrepreneur and Street Smarts columnist Norm Brodsky knows what it takes to make a business successful. Over his almost 30-year career has started one successful business after another. In his October column Brodsky outlines the 10 most important lessons he has leaned in his career. From tips such as, "the life plan has to come before the business plan," to "you have no friends in business, only associates," Brodsky's shares the rules that he still relies on today. Inc. Columnist Norm Brodsky is available to discuss his 10 guidelines of a successful entrepreneur. The entire article is available online at http://www.inc.com/magazine/20081001/street-smarts-secrets-of-a-110-million-man.html.

Tax This; Tax That, pg. 33.
When it comes to taxes, John McCain and Barack Obama both want to ease the burden and spark the economy. The difference is how they would go about doing it. The October issue puts aside the usual campaign rhetoric and takes a hard look at the differences between the candidate's tax plans. Inc. Executive Editor Mike Hofman is available to discuss what a John McCain vs. a Barack Obama presidency would mean for entrepreneurs. The entire article is available online at http://www.inc.com/magazine/20081001/tax-this-tax-that.html.

Source: Inc. Press Room

Published: October 02, 2008