Pricing Strategy




Recent Pricing Strategy Articles

4 Tips to Dominate the Retail Pricing War

Showrooming--when shoppers peruse brick and mortar stores but purchase online--is alive and well. Here's how to get customers to buy from you.  Read more

Should You Sue Over Sour Grapes?

When one business rocked an industry's boat--fairly and legally--its competitors played dirty. Is the answer a lawsuit?  Read more

You Don't Have to Be a High-End Firm to Offer High-End Customer Service

A recent trip using Enterprise Rent-A-Car reminds me luxury customer service isn't expensive, but hugely desirable.  Read more

Want Loyal Customers? Compete on Value, Not Price

Your customers care a lot about factors other than cost. Here's how quality, experience, and consistency can work for you.  Read more

How to Use Technology to Win a Price War

Need to keep an eye on what your competitors charge? Let software do the work for you.  Read more

3 Surprising Secrets to Thriving Now

Stop blaming the economy for your troubles, says 'Turnaround King' Grant Cardone. Here's what you should do instead.  Read more

You Don't Charge Enough. Here's How to Fix That

Constantly undercharging, or not charging at all? Don't give away the farm. Ask yourself these powerful questions to grow your confidence--and profits!  Read more

3 Mistakes You Need to Avoid When Starting Up

Founders look back at the biggest slip-ups they made when starting their companies--so you can avoid their mistakes.  Read more

4 Ways to Win the Holiday Shopping Wars

Holiday retail sales are expected to rise. But with big box retailers battling over who can offer the lowest prices, how can small businesses compete?  Read more

Fashion Week: How Rebecca Minkoff Traversed the Recession 

A shrinking luxury market didn't stop designer Rebecca Minkoff from growing 498% in the past three years. The company ranks No. 706 on the Inc. 5000.  Watch video

How to Go Freemium (and Not Go Broke)

Offering something for free is great for acquiring more customers... but not so great for the bottom line. If you're going to do it, know the risks.  Read more

Small Business Riled by Credit Card Fee Deal

A landmark class action settlement returns billions of dollars to merchants and allows them to add surcharges to Visa and MasterCard transactions. But does i...  Read more

Get Your Cash Faster: 7 Shrewd Tips

Cash flow is the most important financial item for a small business owner to pay attention to. Here's how to speed it up.  Read more

The $8 Can of Diet Coke

If your prices are well above the norm, is it your responsibility to make sure customers know that upfront?  Read more

Big Banks Have LIBOR; Small Business Has Lobster?

Maine's lobstermen have gotten hammered by plummeting prices. So why are restaurants soldiering on without adjusting prices?  Read more