Pricing Strategy


How to Price Business Services

Advice for small businesses on how to manage pricing strategies by calculating costs, considering different pricing models, and evaluating customer and competitor behavior.

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Gamers Experiment with Pay Whatever Model

By letting people set their price, two video game designers sold over 50,000 copies of their game World of Goo in just one week.

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Is It Time to Raise Prices?

Boost your bottom line by taking the guesswork out of pricing.

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Case Study: Finding the Right Price for a Hot Product

Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away?

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The Case for Higher Prices

Thanks mainly to Alan Greenspan, it's harder than ever to get customers to accept price hikes. But, argues entrepreneur Norm Brodsky, you're making a big mistake if you don't raise prices on a regular basis.

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Recent Pricing Strategy Articles

Update: When Prices on Raw Materials Rise

Faced with a spike in wholesale chocolate prices, gourmet chocolate company Choco-Logo raised prices and reexamined its entire cost structure  Read story

Pricing: How Low Can You Really Go?

Businesses reexamine their prices  Read story

Getting Paid

Accept credit card payments on the go  Read story

How to Create a Smart Credit Policy

An entrepreneur's guide to offering trade credit, crafting a credit application, and evaluating a customer's credit-worthiness  Read story

Spending Hits 28-Year Low

The U.S. economy shrank over the third quarter as consumers cut spending, the government reports.  Read story

Restaurant Owners Struggling

More Americans are eating at home to curb household expenses, a survey finds.  Read story

Unemployment Claims Up

The impact of Hurricane Ike continues to linger on the job market, the government reports.  Read story

Unemployment Rising

Employers are shedding payrolls to cope with tighter credit and weaker earnings.  Read story

Retailers Expect Weak Spending

Christmas might be scarier than Halloween this year, retailers say.  Read story

Economy Takes Toll on Giving

Small businesses are scaling back on charitable donations this year, a survey finds.  Read story