The ABCs of Pricing
Buyers are irrational. Predictably so. Here are three of the frameworks "anchors, bumps, and charms" they use to decide what they’ll pay for your product or services. Read more
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Buyers are irrational. Predictably so. Here are three of the frameworks "anchors, bumps, and charms" they use to decide what they’ll pay for your product or services. Read more
Chargify's clients were happy—as long as they didn't have to pay. But when prices went up, the goodwill went away. Read more
Customers were outraged by a price increase. Did the company learn its lesson? Read more
There is a price behind each choice that we make, writes Eduardo Porter. Read more
Small businesses such as Olive Juice and Gonzo Games grapple with rising prices. Read more
Taking steps to improve profitability can actually help you to increase customer value and build brand equity. Read more
How to develop a pricing strategy that reflects the true value of your products. Read more
The story of how two professors landed on the price at which a California winery would sell the most Cabernet Sauvignon. Read more
The founders explain how they dramatically undercut the dominant glasses makers. Watch video
Are your competitors lowering prices? Here's how to beat them at their own game. Read more
What’s the best policy for raising prices to offset the cost of materials? Read more
Dealing with low-priced competitors Read more
Children's haircuts can be just as uncomfortable for parents as they are for kids. So Joanna Meiseles set out to create a hair salon just for kids. Read more
Each economic recovery is different. Norm Brodsky gives advice on planning for recovery. Read more
Learn how a pair of young Wall Streeters decided to quit their jobs to launch an online deal site that focuses on upscale restaurants. Watch video
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