Do You Even Have a Pricing Strategy?
Too many companies set prices based on their own costs or on the prices of their competitors. Here's what you should be doing. Read more
Pricing Strategy
Can Republic Wireless Disrupt the Mobile Market?
An entrepreneur launches a mobile phone company with an amazing offer: unlimited calling, texts, and data for just $19 a month. Read more
Easy Trick to Avoid a Price War
Don't get stuck slashing prices. Instead, use this consumer-behavior secret to reframe the competition. Read more
Report: Want to Sell More Apps? Cut Your Prices
A new report suggests that the fastest way to sell more apps is to start discounting. But there are some caveats. Read more
3 Smarter Ways to Raise Prices
An increase in price, if done correctly, can actually make your current customers feel more appreciated. Read more
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Recent Pricing Strategy Articles
4 Tips to Dominate the Retail Pricing War
Showrooming--when shoppers peruse brick and mortar stores but purchase online--is alive and well. Here's how to get customers to buy from you. Read more
Should You Sue Over Sour Grapes?
When one business rocked an industry's boat--fairly and legally--its competitors played dirty. Is the answer a lawsuit? Read more
You Don't Have to Be a High-End Firm to Offer High-End Customer Service
A recent trip using Enterprise Rent-A-Car reminds me luxury customer service isn't expensive, but hugely desirable. Read more
Want Loyal Customers? Compete on Value, Not Price
Your customers care a lot about factors other than cost. Here's how quality, experience, and consistency can work for you. Read more
How to Use Technology to Win a Price War
Need to keep an eye on what your competitors charge? Let software do the work for you. Read more
3 Surprising Secrets to Thriving Now
Stop blaming the economy for your troubles, says 'Turnaround King' Grant Cardone. Here's what you should do instead. Read more
You Don't Charge Enough. Here's How to Fix That
Constantly undercharging, or not charging at all? Don't give away the farm. Ask yourself these powerful questions to grow your confidence--and profits! Read more
3 Mistakes You Need to Avoid When Starting Up
Founders look back at the biggest slip-ups they made when starting their companies--so you can avoid their mistakes. Read more
4 Ways to Win the Holiday Shopping Wars
Holiday retail sales are expected to rise. But with big box retailers battling over who can offer the lowest prices, how can small businesses compete? Read more
Fashion Week: How Rebecca Minkoff Traversed the Recession 
A shrinking luxury market didn't stop designer Rebecca Minkoff from growing 498% in the past three years. The company ranks No. 706 on the Inc. 5000. Watch video
How to Go Freemium (and Not Go Broke)
Offering something for free is great for acquiring more customers... but not so great for the bottom line. If you're going to do it, know the risks. Read more
Small Business Riled by Credit Card Fee Deal
A landmark class action settlement returns billions of dollars to merchants and allows them to add surcharges to Visa and MasterCard transactions. But does i... Read more
Get Your Cash Faster: 7 Shrewd Tips
Cash flow is the most important financial item for a small business owner to pay attention to. Here's how to speed it up. Read more
The $8 Can of Diet Coke
If your prices are well above the norm, is it your responsibility to make sure customers know that upfront? Read more
Big Banks Have LIBOR; Small Business Has Lobster?
Maine's lobstermen have gotten hammered by plummeting prices. So why are restaurants soldiering on without adjusting prices? Read more
