You Don't Have to Be a High-End Firm to Offer High-End Customer Service
A recent trip using Enterprise Rent-A-Car reminds me luxury customer service isn't expensive, but hugely desirable. Read more
Pricing Strategy
Compete on Value, Not Price
Your customers care a lot about factors other than cost. Here's how quality, experience, and consistency can work for you. Read more
Use Technology to Win the Price War
Need to keep an eye on what your competitors charge? Let software do the work for you. Read more
3 Surprising Secrets to Thriving Now
Stop blaming the economy for your troubles, says 'Turnaround King' Grant Cardone. Here's what you should do instead. Read more
3 Mistakes You Need to Avoid When Starting Up
Founders look back at the biggest slip-ups they made when starting their companies--so you can avoid their mistakes. Read more
Pricing Strategy topics:
Recent Pricing Strategy Articles
You Don't Charge Enough. Here's How to Fix That
Constantly undercharging, or not charging at all? Don't give away the farm. Ask yourself these powerful questions to grow your confidence--and profits! Read more
4 Ways to Win the Holiday Shopping Wars
Holiday retail sales are expected to rise. But with big box retailers battling over who can offer the lowest prices, how can small businesses compete? Read more
3 Smarter Ways to Raise Prices
An increase in price, if done correctly, can actually make your current customers feel more appreciated. Read more
Fashion Week: How Rebecca Minkoff Traversed the Recession 
A shrinking luxury market didn't stop designer Rebecca Minkoff from growing 498% in the past three years. The company ranks No. 706 on the Inc. 5000. Watch video
How to Go Freemium (and Not Go Broke)
Offering something for free is great for acquiring more customers... but not so great for the bottom line. If you're going to do it, know the risks. Read more
Easy Trick to Avoid a Price War
Don't get stuck slashing prices. Instead, use this consumer-behavior secret to reframe the competition. Read more
Small Business Riled by Credit Card Fee Deal
A landmark class action settlement returns billions of dollars to merchants and allows them to add surcharges to Visa and MasterCard transactions. But does i... Read more
Get Your Cash Faster: 7 Shrewd Tips
Cash flow is the most important financial item for a small business owner to pay attention to. Here's how to speed it up. Read more
The $8 Can of Diet Coke
If your prices are well above the norm, is it your responsibility to make sure customers know that upfront? Read more
Big Banks Have LIBOR; Small Business Has Lobster?
Maine's lobstermen have gotten hammered by plummeting prices. So why are restaurants soldiering on without adjusting prices? Read more
