Increase Online Sales: A 10-Step Checklist
Make sure users purchase what's in their shopping carts before they leave your site. Adopt these user experience best practices. Read more
Pricing Strategy
Recent Pricing Strategy Articles
How to Price Your Product or Service 
Strategic advice from John Katzman, co-founder of 2tor and founder of the Princeton Review, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Start-up Suicide: When Meetup Risked Closure
Meetup co-founder Scott Heiferman describes the dramatic drop-off in organized Meetups when the company went from free to fee, and how that turned around. Watch video
Free Vs. Premium Services: How to Choose
Advice from Neil Patel, co-founder of KISSmetrics, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Raise Prices Without Losing Customers
Sometimes you simply need to raise rates to keep your business viable. Use these five strategies to avoid a customer exodus. Read more
Pricing Similar Products: 2 Tricks
If you have similar products in your portfolio, setting pricing that enable both of them to succeed can be a big challenge. Here's how to do it. Read more
You Can Compete with Free--and Win
A good product is always more important than the free alternative, even when you sell yo-yo upgrades. Read more
To Groupon or Not To Groupon? Do This First
Understand your customers--and the possible return, if any--before you make a Groupon-like offer. Read more
Don't Discount: Here's Why
Emphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and your customers close. Read more
The Commodity-Pricing Trap
Norm Brodsky advises on how to avoid the race to the bottom. Read more
Selling Your Product at a Loss Can Be Good for Business
Killing an unprofitable product isn’t always the best path. Here are four scenarios where sustaining a poor performer can help the business grow. Read more
A Lesson on Cost From American Airlines
How your costs compare to your competitors can have a significant impact on profitability. Just ask American Airlines. Read more
3 Ways to Lower Your Break-even Point
Taking steps to improve profitability can actually help you to increase customer value and build brand equity. Read more
The Price is Right – Or Is It?
How to develop a pricing strategy that reflects the true value of your products. Read more
How Do You Decide On Price? Experiment.
The story of how two professors landed on the price at which a California winery would sell the most Cabernet Sauvignon. Read more
Warby Parker Disrupts the Eyewear Industry
The founders explain how they dramatically undercut the dominant glasses makers. Watch video
How to Beat the Defensive Pricing Game
Are your competitors lowering prices? Here's how to beat them at their own game. Read more
Being Prepared When Things Go Wrong
What’s the best policy for raising prices to offset the cost of materials? Read more
How to Avoid the Price-War Trap
Dealing with low-priced competitors Read more
Making Haircuts for Kids Fun for Parents
Children's haircuts can be just as uncomfortable for parents as they are for kids. So Joanna Meiseles set out to create a hair salon just for kids. Read more
Capitalizing on the Economic Recovery
Each economic recovery is different. Norm Brodsky gives advice on planning for recovery. Read more
Dan Leahy, Co-founder of Savored
Learn how a pair of young Wall Streeters decided to quit their jobs to launch an online deal site that focuses on upscale restaurants. Watch video
Reader Mail: February 2011
Responses to recent stories, including Jason Fried’s column about raising prices and Meg Hirshberg’s column about entrepreneurship and divorce. Read more
Book Review: The Price of Everything
There is a price behind each choice that we make, writes Eduardo Porter. Read more
eMusic's Bold Move
Customers were outraged by a price increase. Did the company learn its lesson? Read more
