Pricing Strategy


Recent Pricing Strategy Articles

CEO's Regret #7: Charging Too Little for Too Long

Behind every successful CEO probably lurks at least one major regret. The best, or the luckiest, CEOs learn from their mistakes and get an opportunity to ...  Read more

How do I determine what to charge advertisers on my Web site?

Marketing & Advertising mentor Lisa H. Buksbaum responds to the following question from an inc.com user: I have a Web site that ...  Read more

Obit: Sailors Hit Shoals as Boatbuilders

Two veteran boaters thought they had sailed into a great opportunity when they took over a custom boatbuilding business. But despite a smart strategy, the co...  Read more

Midyear Tax Planning for Small-Business Owners

Now's the time to review your tax picture for the current year. This will allow you to take actions that can reduce your 2000 taxes. These actions can als...  Read more

Tax Breaks for Do-Gooders

If you want to make a substantial gift to a charity, it may make sense to explore using a special kind of trust, called a charitable trust. It lets you do...  Read more

Sorry! A Fulfilling Retirement Is Not for Sale

Millions of Americans buy the retirement industry's familiar song: Unless you save upwards of a million dollars, you are likely to end your days living on...  Read more

Retirement Account Withdrawal Rules: A Summary

Your Age Withdrawal Rules Read more

The Basics of Balance Sheets

A balance sheet is a snapshot of a business's financial condition at a specific moment in time, usually at the close of an accounting period. A balance sh...  Read more

The Case for Higher Prices

Thanks mainly to Alan Greenspan, it's harder than ever to get customers to accept price hikes. But, argues entrepreneur Norm Brodsky, you're making a big mis...  Read more

Retirement Plan FAQs

What is a qualified retirement plan? Most likely, if you are covered by a retirement plan at work, it is a qualified plan. A quali...  Read more

Tend to the Business of Collecting Your Money

When you're running your business on a shoestring budget, you may find yourself operating in two cycles: one of elation or despair. Project deposits and p...  Read more

Best Practices: Accounts Payable

How a company manages its accounts payable processing affects two important business matters: cash flow and supplier relationships. Companies that apply b...  Read more

Social Security FAQ

Social Security is the general term that describes a number of related programs: retirement, disability, dependents and survivors benefits. These programs...  Read more

Not a Bang, Just a Whimper. What's Going On?

Larry was a young port engineer who worked energetically for his shipping company, overseeing repairs and related projects. He was proud when he was put i...  Read more

Wooden-Bowl Maker Barks Up Wrong Trees

Mike Ronchetti thought he'd found the perfect place for his wooden-bowl-making company to thrive. But he was done in by a lack of the one thing he thought th...  Read more

The Keys to Designing a Great Business Literacy Program

You mention the words "business literacy," and your employees get the shakes. Maybe they've been out of school awhile, or they regard numbers in the same ...  Read more

Are You a Frugal or an Extravagant Entrepreneur?

It is relatively simple to cut overhead costs and turn these savings into profits, but some business owners do not take the time to reduce operating costs...  Read more

Paradise Lost

Nearly two years after PRT Group's celebrated IPO, the company's stock price is under water and CEO Doug Mellinger is out of a job. Here's a look at how thin...  Read more

Price Does Matter

Company: CCAi Ranking: #418, 1999 Cause of IPO death: A last-minute "haircut" on the offeri...  Read more

A Guarantee with Teeth

In any service business, customers appreciate the little things. But what was missing--the small, common errors--was plaguing Fringe Benefits Management, ...  Read more

Establishing Credit Limits

There is no precise method of allocating credit. However, a simple policy that works well is to allocate customers to one of the four categories of credit...  Read more

When the Prospect Asks for the Price Too Early

You may find that waiting to disclose the price until after you've finished your sales presentation will result in more sales.  Read more

Deciding What to Charge for Services

If you're about to contract your services for the first time, this is adifficult question to answer. For most professionals, whether a sales trainingconsu...  Read more

Your Price Is Too High

On nearly half of my proposals, prospects tell me my price is too high. WhenI was just starting out, this really threw me. I'd tuck my tail between my leg...  Read more

Your Price Is Too High--Not!

How many times have you heard that old buyers' complaint: " Your price is too high and if you don't come down, I'm going to buy from your competition" ? H...  Read more

Techniques: Microcases

A look at how a company used an automated exchange service to speed up foreign money transfers. Plus, another company uses mapping software to determine effi...  Read more

The Best of Both Retirement Worlds?

Still fantasizing about a corporate tax deduction for a top-heavy benefits plan? One possibility is an age-weighted plan. Age-weighted plans can ma...  Read more

Always a Payroll to Meet

When faced with a cash-flow crisis, a fast-growing business can encounter ethical questions. A look at one CEO's battle with his conscience when a cash-flow ...  Read more

More Nights at the Opera

After a rough season, the Washington Opera Co., in Washington, D.C., thought about raising ticket prices again. However, after carefully reviewing ticket-...  Read more

Line-Item Veto

It's one thing to adopt a strategy calling for better customer service. It's another to devise a mechanism that forces employees to pay attention when you...  Read more

Indecent Exposure

A look at investing in a turbulent stock market. Here are some suggestions for protecting yourself from a sudden downturn. Also: alternatives to stock invest...  Read more

First, Kill All the Brokers

Inc.'s finance editor explains how smart CEOs find trustworthy financial advice.  Read more

Before You Hire an Adviser

Here are some tips from Shirley Rooker, president of Call for Action, a not-for-profit consumer help line based in Bethesda, Md. Her involvement with the ...  Read more

When the Price Isn't Right

A veteran entrepreneur explains that to win loyalty, you have to offer more than a discount.  Read more

The Recession Is Coming! The Recession Is Coming!

The best time to prepare for the next recession is when times are good, says Inc.'s finance editor.  Read more