Pricing Strategy


Recent Pricing Strategy Articles

CEO's Regret #7: Charging Too Little for Too Long

When 2000 Inc. 500 CEO Daniel Gould first went into business in 1994, he offered his customers "the Wal-Mart attitude: rock-bottom prices all the time." But ...  Read more

How do I determine what to charge advertisers on my Web site?

Marketing Advertising mentor Lisa H. Buksbaum takes the mystery out of setting rates for banner ads and makes suggestions for increasing referrals.  Read more

Obit: Sailors Hit Shoals as Boatbuilders

Two veteran boaters thought they had sailed into a great opportunity when they took over a custom boatbuilding business. But despite a smart strategy, the co...  Read more

Midyear Tax Planning for Small-Business Owners

Now is a good time to begin reviewing your situation for next year's tax season.  Read more

Tax Breaks for Do-Gooders

If you want to give a big gift to charity, think about using a charitable trust.  Read more

Sorry! A Fulfilling Retirement Is Not for Sale

When planning for retirement, money may not be the most important consideration.  Read more

Retirement Account Withdrawal Rules: A Summary

What you need to know when it comes time to withdraw money from your retirement account.  Read more

The Basics of Balance Sheets

Get a quick handle on the financial strength and capabilities of your business using your balance sheet as a guide.  Read more

The Case for Higher Prices

Thanks mainly to Alan Greenspan, it's harder than ever to get customers to accept price hikes. But, argues entrepreneur Norm Brodsky, you're making a big mis...  Read more

Retirement Plan FAQs

Quick answers to common questions about retirement plans, including 401(k) plans, IRAs, Keoughs, and SEPs.  Read more

Tend to the Business of Collecting Your Money

Boost cash flow by taking steps to better manage your receivables and collect on past due accounts.  Read more

Best Practices: Accounts Payable

Effectively managing your accounts payable can have positive effects on your cash flow and your relationships with suppliers.  Read more

Social Security FAQ

Answers to frequently asked questions about Social Security benefits, including eligibility and how to calculate how much you will receive.  Read more

Not a Bang, Just a Whimper. What's Going On?

How would you deal with a vendor who intentionally overbilled you? "Larry" tried to do the ethical thing ? with surprising results.  Read more

Wooden-Bowl Maker Barks Up Wrong Trees

Mike Ronchetti thought he'd found the perfect place for his wooden-bowl-making company to thrive. But he was done in by a lack of the one thing he thought th...  Read more

The Keys to Designing a Great Business Literacy Program

Thinking of designing a program to help your employees understand how your business makes money? Check out these tips for making your business literacy progr...  Read more

Are You a Frugal or an Extravagant Entrepreneur?

When you're building a business from scratch, it pays to pinch pennies. But are you as thrifty as you could be? Find out in this self-evaluation from the Ser...  Read more

Paradise Lost

Nearly two years after PRT Group's celebrated IPO, the company's stock price is under water and CEO Doug Mellinger is out of a job. Here's a look at how thin...  Read more

Price Does Matter

The founders of a 1999 Inc. 500 company decide not to sell their company short in the final hours before an IPO.  Read more

A Guarantee with Teeth

Stricter performance standards and compensation linked to cash guarantees whip customer service into shape.  Read more

Establishing Credit Limits

Determine a customer's credit limit by evaluating the credit risk the customer poses.  Read more

When the Prospect Asks for the Price Too Early

You may find that waiting to disclose the price until after you've finished your sales presentation will result in more sales.  Read more

Deciding What to Charge for Services

Learn how some professionals price their services, and get ideas to help you decide how to price yours.  Read more

Your Price Is Too High

Find out why prospects object to your prices.  Read more

Your Price Is Too High--Not!

Differentiate your business from low-price competitors by adding value to your basic product or service.  Read more

Techniques: Microcases

A look at how a company used an automated exchange service to speed up foreign money transfers. Plus, another company uses mapping software to determine effi...  Read more

The Best of Both Retirement Worlds?

Age-weighted plans can make sense when owners and top executives are older and most other employees are younger and transient.  Read more

Always a Payroll to Meet

When faced with a cash-flow crisis, a fast-growing business can encounter ethical questions. A look at one CEO's battle with his conscience when a cash-flow ...  Read more

More Nights at the Opera

An opera company adopts a system typically practiced by airlines, called "yield management": maximizing revenue by pricing tickets according to the demand fo...  Read more

Line-Item Veto

This gutsy contractor prints the following on the back of every invoice: "If you're not satisfied with something, don't pay us for it."  Read more

Indecent Exposure

A look at investing in a turbulent stock market. Here are some suggestions for protecting yourself from a sudden downturn. Also: alternatives to stock invest...  Read more

First, Kill All the Brokers

Inc.'s finance editor explains how smart CEOs find trustworthy financial advice.  Read more

Before You Hire an Adviser

Thoroughly investigate stock-brokers, financial planners, insurance salespeople, and any other so-called financial experts before you choose a financial advi...  Read more

When the Price Isn't Right

A veteran entrepreneur explains that to win loyalty, you have to offer more than a discount.  Read more

The Recession Is Coming! The Recession Is Coming!

The best time to prepare for the next recession is when times are good, says Inc.'s finance editor.  Read more