CEO's Regret #7: Charging Too Little for Too Long
When 2000 Inc. 500 CEO Daniel Gould first went into business in 1994, he offered his customers "the Wal-Mart attitude: rock-bottom prices all the time." But ... Read more
Pricing Strategy
Recent Pricing Strategy Articles
How do I determine what to charge advertisers on my Web site?
Marketing Advertising mentor Lisa H. Buksbaum takes the mystery out of setting rates for banner ads and makes suggestions for increasing referrals. Read more
Obit: Sailors Hit Shoals as Boatbuilders
Two veteran boaters thought they had sailed into a great opportunity when they took over a custom boatbuilding business. But despite a smart strategy, the co... Read more
Midyear Tax Planning for Small-Business Owners
Now is a good time to begin reviewing your situation for next year's tax season. Read more
Tax Breaks for Do-Gooders
If you want to give a big gift to charity, think about using a charitable trust. Read more
Sorry! A Fulfilling Retirement Is Not for Sale
When planning for retirement, money may not be the most important consideration. Read more
Retirement Account Withdrawal Rules: A Summary
What you need to know when it comes time to withdraw money from your retirement account. Read more
The Basics of Balance Sheets
Get a quick handle on the financial strength and capabilities of your business using your balance sheet as a guide. Read more
The Case for Higher Prices
Thanks mainly to Alan Greenspan, it's harder than ever to get customers to accept price hikes. But, argues entrepreneur Norm Brodsky, you're making a big mis... Read more
Retirement Plan FAQs
Quick answers to common questions about retirement plans, including 401(k) plans, IRAs, Keoughs, and SEPs. Read more
Tend to the Business of Collecting Your Money
Boost cash flow by taking steps to better manage your receivables and collect on past due accounts. Read more
Best Practices: Accounts Payable
Effectively managing your accounts payable can have positive effects on your cash flow and your relationships with suppliers. Read more
Social Security FAQ
Answers to frequently asked questions about Social Security benefits, including eligibility and how to calculate how much you will receive. Read more
Not a Bang, Just a Whimper. What's Going On?
How would you deal with a vendor who intentionally overbilled you? "Larry" tried to do the ethical thing ? with surprising results. Read more
Wooden-Bowl Maker Barks Up Wrong Trees
Mike Ronchetti thought he'd found the perfect place for his wooden-bowl-making company to thrive. But he was done in by a lack of the one thing he thought th... Read more
The Keys to Designing a Great Business Literacy Program
Thinking of designing a program to help your employees understand how your business makes money? Check out these tips for making your business literacy progr... Read more
Are You a Frugal or an Extravagant Entrepreneur?
When you're building a business from scratch, it pays to pinch pennies. But are you as thrifty as you could be? Find out in this self-evaluation from the Ser... Read more
Paradise Lost
Nearly two years after PRT Group's celebrated IPO, the company's stock price is under water and CEO Doug Mellinger is out of a job. Here's a look at how thin... Read more
Price Does Matter
The founders of a 1999 Inc. 500 company decide not to sell their company short in the final hours before an IPO. Read more
A Guarantee with Teeth
Stricter performance standards and compensation linked to cash guarantees whip customer service into shape. Read more
Establishing Credit Limits
Determine a customer's credit limit by evaluating the credit risk the customer poses. Read more
When the Prospect Asks for the Price Too Early
You may find that waiting to disclose the price until after you've finished your sales presentation will result in more sales. Read more
Deciding What to Charge for Services
Learn how some professionals price their services, and get ideas to help you decide how to price yours. Read more
Your Price Is Too High
Find out why prospects object to your prices. Read more
Your Price Is Too High--Not!
Differentiate your business from low-price competitors by adding value to your basic product or service. Read more
Techniques: Microcases
A look at how a company used an automated exchange service to speed up foreign money transfers. Plus, another company uses mapping software to determine effi... Read more
The Best of Both Retirement Worlds?
Age-weighted plans can make sense when owners and top executives are older and most other employees are younger and transient. Read more
Always a Payroll to Meet
When faced with a cash-flow crisis, a fast-growing business can encounter ethical questions. A look at one CEO's battle with his conscience when a cash-flow ... Read more
More Nights at the Opera
An opera company adopts a system typically practiced by airlines, called "yield management": maximizing revenue by pricing tickets according to the demand fo... Read more
Line-Item Veto
This gutsy contractor prints the following on the back of every invoice: "If you're not satisfied with something, don't pay us for it." Read more
Indecent Exposure
A look at investing in a turbulent stock market. Here are some suggestions for protecting yourself from a sudden downturn. Also: alternatives to stock invest... Read more
First, Kill All the Brokers
Inc.'s finance editor explains how smart CEOs find trustworthy financial advice. Read more
Before You Hire an Adviser
Thoroughly investigate stock-brokers, financial planners, insurance salespeople, and any other so-called financial experts before you choose a financial advi... Read more
When the Price Isn't Right
A veteran entrepreneur explains that to win loyalty, you have to offer more than a discount. Read more
The Recession Is Coming! The Recession Is Coming!
The best time to prepare for the next recession is when times are good, says Inc.'s finance editor. Read more
