Pricing Strategy


Recent Pricing Strategy Articles

Benchmark: Who's Collecting Receivables Fastest?

By Jill Andresky Fraser |  Sep 1, 1995

A graph that breaks down companies by size and displays how quickly their customers are paying.  Read more


Quick Pay, Quick Friends

Jan 1, 1995

Here's how one entrepreneur cultivated better relationships with his suppliers. He paid them in 30 days or less -- even if he had to take out a loan to do it.  Read more


The ABCs of Internal Guarantees

By Susan Greco |  Mar 1, 1993

Internal guarantees allow companies to offer customers service guarantees  Read more


Beware the Impossible Guarantee

By Susan Greco |  Nov 1, 1992

Guaranteeing only services that can be provided all of the time.  Read more


Money-Back Service

By Inc. staff |  May 1, 1990

A travel agency discounts airfare prices, charging a flat fee.  Read more


The Price Is Wrong

By Robert A. Mamis |  May 1, 1986

The owners of Contextural Design could have sworn they were making money on every unit they sold.  Read more


The Price Is Right

By Ellen Wojahn |  Oct 1, 1985

Mallards targets a specific shopper: "the guy most retailers screen out."  Read more


Name Your Price

By Ralph Whitehead Jr. |  Dec 1, 1984

Buyers shop at Lenny Mattioli's American TV stores as much for the bargaining as for the bargains.  Read more


Why Retailers Can't Discount Discounting

Nov 1, 1982

Why Retailers Can't Discount Discounting. Department and specialty stores -- like Bloomingdale's and Brooks Brothers, I. Magnin, or Neiman-Marcus -- ...  Read more


Federal Warranty Protection

Feb 1, 1982

Federal Warranty Protection. The Congress has passed laws that affect state warranty requirements, at least where consumer purchases are concerned. The Magnu...  Read more


Lenders Target Smaller Businesses for Bigger Returns

By Darren Dahl

MasterCard, NetBank launch new campaigns aimed at this market.  Read more


Warranties

A product or service warranty (also known as guarantee) is a promise, from a manufacturer or seller, to stand behind the product or service. It is a state...  Read more