Pricing Strategy

Money-Back Service

By Inc. staff | May 1, 1990

A travel agency discounts airfare prices, charging a flat fee. Read more

The Price Is Wrong

By Robert A. Mamis | May 1, 1986

The owners of Contextural Design could have sworn they were making money on every unit they sold. Read more

The Price Is Right

By Ellen Wojahn | Oct 1, 1985

Mallards targets a specific shopper: "the guy most retailers screen out." Read more

Name Your Price

By Ralph Whitehead Jr. | Dec 1, 1984

Buyers shop at Lenny Mattioli's American TV stores as much for the bargaining as for the bargains. Read more

Why Retailers Can't Discount Discounting

Nov 1, 1982

Why Retailers Can't Discount Discounting. Department and specialty stores -- like Bloomingdale's and Brooks Brothers, I. Magnin, or Neiman-Marcus -- ... Read more

Federal Warranty Protection

Feb 1, 1982

Federal Warranty Protection. The Congress has passed laws that affect state warranty requirements, at least where consumer purchases are concerned. The Magnu... Read more

Lenders Target Smaller Businesses for Bigger Returns

By Darren Dahl

MasterCard, NetBank launch new campaigns aimed at this market. Read more

Warranties

A product or service warranty (also known as guarantee) is a promise, from a manufacturer or seller, to stand behind the product or service. It is a state... Read more