Pricing Strategy


Recent Pricing Strategy Articles

Cash Flow: When a Cash Crisis Strikes

An investment banker explains how to break bad cash-flow news to your bankers, vendors and other creditors.  Read more

CEO Compensation: What CEOs Make

Eight CEOs reveal how much they are earning, and what their challenges are.  Read more

Resources: Improving Cash Flow

Two valuable newsletters published by IOMA, a publishing company that specializes in business matters.  Read more

Benchmark: Who's Collecting Receivables Fastest?

A graph that breaks down companies by size and displays how quickly their customers are paying.  Read more

Quick Pay, Quick Friends

Want better service from your suppliers? Jim Ansara did back when he started Shawmut Design &Construction, in Boston, in the early 1980s. His goal was to ...  Read more

The ABCs of Internal Guarantees

Internal guarantees allow companies to offer customers service guarantees  Read more

Beware the Impossible Guarantee

Guaranteeing only services that can be provided all of the time.  Read more

Money-Back Service

A travel agency discounts airfare prices, charging a flat fee.  Read more

The Price Is Wrong

The owners of Contextural Design could have sworn they were making money on every unit they sold.  Read more

The Price Is Right

Mallards targets a specific shopper: "the guy most retailers screen out."  Read more

Name Your Price

Buyers shop at Lenny Mattioli's American TV stores as much for the bargaining as for the bargains.  Read more

Why Retailers Can't Discount Discounting

Department and specialty stores -- like Bloomingdale's and Brooks Brothers, I. Magnin, or Neiman-Marcus -- have traditionally dominated the retail apparel...  Read more

Federal Warranty Protection

The Congress has passed laws that affect state warranty requirements, at least where consumer purchases are concerned. The Magnuson-Moss Act, enforced by...  Read more

Lenders Target Smaller Businesses for Bigger Returns

June 18, 2004 -- When it comes to credit lines and charge cards, small business owners are finding that there is no shortage of lenders k...  Read more

Warranties

A product or service warranty (also known as guarantee) is a promise, from a manufacturer or seller, to stand behind the product or service. It is a state...  Read more