The ABCs of Pricing
Buyers are irrational. Predictably so. Here are three of the frameworks "anchors, bumps, and charms" they use to decide what they’ll pay for your product o... Read more
Pricing Strategy
Recent Pricing Strategy Articles
How Groupon Can Boost Your Company's Exposure
Looking for a cash influx? This isn't it. But savvy entrepreneurs share their tips for earning exposure and new clients by working with Groupon. Read more
Independent Coffee Shops Caught in Price Squeeze
As coffee prices soar, small wholesalers and retailers continue to feel the grind of rising costs. Read more
Case Study: How to Raise Prices
Chargify's clients were happy—as long as they didn't have to pay. But when prices went up, the goodwill went away. Read more
How to Run a Credit Check
Want to check the financial stability of a potential hire, tenant, or client? Here are the best practices for every step of the process from experts. Read more
How to Perform a Break-Even Analysis
How many units of stuff—say, how many ham sandwiches, iPhone apps, or hours of consulting services—must you sell in order to cover your costs? Read more
Court Sides With Small Business in Predatory Pricing Case
A California Supreme Court ruling that cracks down on predatory pricing is being hailed as victory for small businesses. Read more
How to Assess the Credit Risk of Your Customers
Take these five steps to determine a potential client or customer's credit worthiness. Read more
Go Ahead, Raise Your Business's Prices
Sure, some customers will complain, and others might take their business elsewhere. But there’s a good chance you don’t want those kinds of customers, an... Read more
The Growing Cost of Doing Business in China
Small businesses such as Olive Juice and Gonzo Games grapple with rising prices. Read more
6 Questions to Ask Before Creating a Warranty
Offering a warranty or guarantee on your product or service can build trust in your brand and set you apart from the competition. Read more
Solving the Pricing Riddle
A veteran entrepreneur explains why it’s better to charge on the high end. Read more
Norm Brodsky on Competition
Low-price competition is a serious threat. How can a small business fight it? Read more
The Pricing Mistake That Cost 6PM.com $1.6M
Pair of shoes? That'll be $49.99. UGG boots ? Yup, $49.99 for that too. You like that <... Read more
Report: Groupon Valued at $1.2 Billion
The group-buying site is barely 18 months old and already worth more than the economies of some small countries. Read more
An Alternative to Discounts
Hey, do you have anything cheaper? Four smart ways to go downmarket without tarnishing your brand. Read more
How to Use Groupon to Boost Sales
A new service allows businesses to offer a deal of the day to its 3 million-plus subscribers. Read more
4 Tips for Using Groupon Coupons
What you need to know before you offer discounts using a group-discount site, including offering your customers Groupon coupons. Read more
Coping With Fury at a Price Hike
When eMusic raised prices, customers grumbled and threatened to leave. Was it too late to go back? Read more
How to Price Your Products
Pricing a product is "probably the toughest thing there is to do," according to an expert. Here's how to tackle it. Read more
Gamers Experiment with Pay Whatever Model
By letting people set their price, two video game designers sold over 50,000 copies of their game World of Goo in just one week. Read more
How to Price Business Services
Advice for small businesses on how to manage pricing strategies by calculating costs, considering different pricing models, and evaluating customer and compe... Read more
Case Study: Finding the Right Price for a Hot Product
Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away? Read more
Update: When Prices on Raw Materials Rise
Faced with a spike in wholesale chocolate prices, gourmet chocolate company Choco-Logo raised prices and reexamined its entire cost structure Read more
Pricing: How Low Can You Really Go?
Case studies of three companies that made big pricing changes and the results of those decisions. Read more
