Pricing Strategy


Recent Pricing Strategy Articles

Gamers Experiment with Pay Whatever Model

By letting people set their price, two video game designers sold over 50,000 copies of their game World of Goo in just one week.  Read more

How to Price Business Services

Advice for small businesses on how to manage pricing strategies by calculating costs, considering different pricing models, and evaluating customer and compe...  Read more

Case Study: Finding the Right Price for a Hot Product

Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away?  Read more

Update: When Prices on Raw Materials Rise

Faced with a spike in wholesale chocolate prices, gourmet chocolate company Choco-Logo raised prices and reexamined its entire cost structure  Read more

Pricing: How Low Can You Really Go?

Case studies of three companies that made big pricing changes and the results of those decisions.  Read more

Getting Paid

Accept credit card payments on the go  Read more

How to Create a Smart Credit Policy

An entrepreneur's guide to offering trade credit, crafting a credit application, and evaluating a customer's credit-worthiness  Read more

Spending Hits 28-Year Low

The U.S. economy shrank over the third quarter as consumers cut spending, the government reports.  Read more

Restaurant Owners Struggling

More Americans are eating at home to curb household expenses, a survey finds.  Read more

Unemployment Claims Up

The impact of Hurricane Ike continues to linger on the job market, the government reports.  Read more

Unemployment Rising

Employers are shedding payrolls to cope with tighter credit and weaker earnings.  Read more

Retailers Expect Weak Spending

Christmas might be scarier than Halloween this year, retailers say.  Read more

Economy Takes Toll on Giving

Small businesses are scaling back on charitable donations this year, a survey finds.  Read more

Consumers Scaling Back

As the economy worsens, more Americans are staying home and watching television, a survey finds.  Read more

Weak Holiday Spending Expected

The slumping economy will cut into consumer spending over the holidays, Deloitte reports.  Read more

Jobseekers Outpacing Jobs

The latest government figures show three unemployed Americans for every new job opening.  Read more

Hiring Freeze Expected

Employers are reining in hiring plans as the nation's economy falters, recruiters say.  Read more

Employees Fret Over Savings

Rising prices are prompting more Americans to cut spending, a survey finds.  Read more

Employees Saving Less

More workers are living paycheck to paycheck, a survey finds.  Read more

How to Recession-Proof Your Kids

In a tough economy, talking about money and investing can be more important than a primer on the birds and the bees. Here are some simple lessons you should ...  Read more

Young Workers Lack Savings Plans

A survey gives younger employees failing grades in financial literacy.  Read more

Consumer Prices Steady

Cheaper energy prices kept inflation in check last month, the government reports.  Read more

Consumers Curb Spending

Higher prices are prompting more Americans to hold on to their money.  Read more

Small Firms Raising Prices

A recent survey finds higher costs and weaker sales are putting inflationary pressure on small businesses.  Read more

Proof That Good Entrepreneurs Can Make Bad Investors

Or how I figured out how to handle my own money.  Read more

How Low Can You Go? [Audio] 

When it comes to setting prices, most entrepreneurs are playing a guessing game. How much should you be charging? Senior writer Stephanie Clifford explain...  Watch video

How to Compete in a Reverse Auction

A growing number of large companies are forcing suppliers to bid through reverse auctions. Here's how to survive one with your margins intact.  Read more

Flag Down Customers While They're Asking for Directions

A weekly look at the latest products and services designed to help you run a better business.  Read more

How to Respond When You Hear: "We Can't Afford Your Price."

Four sales pros share their secrets on pricing.  Read more

The Problem With Passion

Good entrepreneurs can be bad investors.  Read more

Software to Help You Set Prices

Business goes wrong when the price isn’t right. Can your company afford the high-end software that helps set prices? Can your company afford not to have it?  Read more

Three Scary Words: "Buy It Used" [Video] 

With more people buying stuff used, companies have to rethink everything from a product's durability to the terms of their warranties. Staff reporter Max ...  Watch video

New Bill Would Double Write-Off Limit

Under the proposed changes, small businesses would be able to write off up to $200,000 for capital investments.  Read more

New Bill Would Double Write-Off Limit

Under the proposed changes, small businesses would be able to write off up to $200,000 for capital investments.  Read more

Working Your Assets

Venture merchant financing can save cash-strapped companies.  Read more