Pricing Strategy


Recent Pricing Strategy Articles

How do I determine what to charge advertisers on my Web site?

Oct 10, 2000

Marketing Advertising mentor Lisa H. Buksbaum takes the mystery out of setting rates for banner ads and makes suggestions for increasing referrals.  Read more


Obit: Sailors Hit Shoals as Boatbuilders

By Susan Hansen |  Sep 1, 2000

Two veteran boaters thought they had sailed into a great opportunity when they took over a custom boatbuilding business. But despite a smart strategy, the co...  Read more


Midyear Tax Planning for Small-Business Owners

By Barbara Weltman |  Jul 3, 2000

Now is a good time to begin reviewing your situation for next year's tax season.  Read more


Tax Breaks for Do-Gooders

Jun 13, 2000

If you want to give a big gift to charity, think about using a charitable trust.  Read more


Sorry! A Fulfilling Retirement Is Not for Sale

By Ralph Warner |  Jun 13, 2000

When planning for retirement, money may not be the most important consideration.  Read more


Retirement Account Withdrawal Rules: A Summary

May 12, 2000

What you need to know when it comes time to withdraw money from your retirement account.  Read more


The Basics of Balance Sheets

May 12, 2000

Get a quick handle on the financial strength and capabilities of your business using your balance sheet as a guide.  Read more


The Case for Higher Prices

By Norm Brodsky |  May 1, 2000

Thanks mainly to Alan Greenspan, it's harder than ever to get customers to accept price hikes. But, argues entrepreneur Norm Brodsky, you're making a big mis...  Read more


Retirement Plan FAQs

Apr 25, 2000

Quick answers to common questions about retirement plans, including 401(k) plans, IRAs, Keoughs, and SEPs.  Read more


Tend to the Business of Collecting Your Money

By Kimberly Stansell |  Mar 2, 2000

Boost cash flow by taking steps to better manage your receivables and collect on past due accounts.  Read more


Best Practices: Accounts Payable

Feb 21, 2000

Effectively managing your accounts payable can have positive effects on your cash flow and your relationships with suppliers.  Read more


Social Security FAQ

Jan 10, 2000

Answers to frequently asked questions about Social Security benefits, including eligibility and how to calculate how much you will receive.  Read more


Not a Bang, Just a Whimper. What's Going On?

Jan 5, 2000

How would you deal with a vendor who intentionally overbilled you? "Larry" tried to do the ethical thing ? with surprising results.  Read more


Wooden-Bowl Maker Barks Up Wrong Trees

By Susan Hansen |  Jan 1, 2000

Mike Ronchetti thought he'd found the perfect place for his wooden-bowl-making company to thrive. But he was done in by a lack of the one thing he thought th...  Read more


The Keys to Designing a Great Business Literacy Program

By Karen Carney |  Dec 20, 1999

Thinking of designing a program to help your employees understand how your business makes money? Check out these tips for making your business literacy progr...  Read more


Are You a Frugal or an Extravagant Entrepreneur?

Nov 30, 1999

When you're building a business from scratch, it pays to pinch pennies. But are you as thrifty as you could be? Find out in this self-evaluation from the Ser...  Read more


Paradise Lost

By Michael S. Hopkins |  Nov 1, 1999

Nearly two years after PRT Group's celebrated IPO, the company's stock price is under water and CEO Doug Mellinger is out of a job. Here's a look at how thin...  Read more


Price Does Matter

By Susan Greco |  Oct 15, 1999

The founders of a 1999 Inc. 500 company decide not to sell their company short in the final hours before an IPO.  Read more


A Guarantee with Teeth

Sep 22, 1999

Stricter performance standards and compensation linked to cash guarantees whip customer service into shape.  Read more


Establishing Credit Limits

By Michael Pellecchia |  Aug 15, 1999

Determine a customer's credit limit by evaluating the credit risk the customer poses.  Read more


When the Prospect Asks for the Price Too Early

By Rick Bealey |  Jan 1, 1999

You may find that waiting to disclose the price until after you've finished your sales presentation will result in more sales.  Read more


Deciding What to Charge for Services

By Art Steele |  Jan 1, 1999

Learn how some professionals price their services, and get ideas to help you decide how to price yours.  Read more


Your Price Is Too High

By Allison Trotman |  Jan 1, 1999

Find out why prospects object to your prices.  Read more


Your Price Is Too High--Not!

By Jack Carroll |  Dec 7, 1998

Differentiate your business from low-price competitors by adding value to your basic product or service.  Read more


Techniques: Microcases

By Inc. staff |  Sep 15, 1998

A look at how a company used an automated exchange service to speed up foreign money transfers. Plus, another company uses mapping software to determine effi...  Read more