House Party
Organizes "house parties"events hosted by "brand advocates" selected from its community of social influencers to spread authentic brand recommendations to millions. Over the course of each eight to 12-week campaign, the hosts engage with one another and drive social media activity by creating and sharing user-generated content. Campaigns include Ladies' Night In" parties for the Meryl Streep movie Hope Springs and kids' "Read and Build" parties for Lego products.
2012 STATISTICS
3-year growth:244%
2011 Revenue:$13.1 million
2008 Revenue:$3.8 million
Employees:57
Jobs added, prev. 3 years:21
2012 HONORS
#66
Top 100 New York Companies
#87
New York City Metro Area
