ItsHot.com

An online diamond jewelry and watch retailer with a showroom in New York City's diamond district. The company offers men's, women's, and children's genuine diamond jewelry and watches for up to 80% less than the manufacturer's suggested retail price. ItsHot.com also custom designs diamond jewelry and is responsible for much celebrity bling, including that of Snoop Dogg, Ja Rule, and Kim Kardashian.

2012 STATISTICS

3-year growth:71%

2011 Revenue:$6.1 million

2008 Revenue:$3.5 million

Employees:8

Jobs added, prev. 3 years:4

Founded:2004

Location:New York, NY

Industry:Retail

Web site:ItsHot.com

PREVIOUS INC. 5000 RANKINGS

2011

845

2010

87