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The Elf on the Shelf

Sells elf toys, elf-sized clothing, and other toys and gifts. The company began when mother-daughter duo Carol Aebersold and Chanda Bell wrote the The Elf on the Shelf, a book detailing their family's traditional tale of an elf who joined the family during the holiday season to act as Santa's eyes and ears.

2012 STATISTICS

Rank:1440

3-year growth:209%

2011 Revenue:$16.6 million

2008 Revenue:$5.4 million

Web site:ElfOnTheShelf.com

Employees:26

Jobs added:14

Founded:2005

Location:Marietta, GA

Industry:Retail

PREVIOUS INC. 5000 RANKINGS

2011

1322

2010

222