Can't Get Good PR? 4 Things You're Doing Wrong
It's hard to get noticed in a crowded field of start-ups. Don't make it even harder on yourself. Read more
Public Relations
5 Tricks for Working With Millennials
Your youngest employees are creative, bright, and a complete disaster to manage. Here's how to turn the mess around. Read more
A Lesson in Crisis Communication From Beyonce
Need to manage a public relations crisis? Take a page from Beyonce, who put her critics to shame. Read more
The Perfect PR and SEO Relationship
Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work. Read more
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Public Relations
Communicating your interesting and unique story will help get the media's attention and hopefully boost business.
Recent Public Relations Articles
A 3-Step Customer Service Guide for Your Team
What you can do about that moment of truth, when a customer decides to stay or go. Read more
J.C. Penney's First Step Toward Credibility
A new ad shows great humility, but will asking customers to come back actually bring them through the doors? Read more
Is Social Media Advertising or PR?
PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Read more
Going Viral: Lessons From a Joke That Triggered 6,000 Tweets
You can't force something to go viral. But you can help it along. Read more
Pitching Your Start-up? 5 Things to Master First
Whatever kind of company you are starting, you need to know how to talk about it from Day 1. Here are a PR pro's top tips for starting out with massive momen... Read more
Before Delivering Your Next Speech, Ask These 4 Questions
Leaders rarely have enough time to prepare for the communicating they have to do. Here's a shortcut. Read more
Make Your Slogan Ring True
How many times have you heard a company's tagline and thought, "yeah, right!" Here's how to avoid that fate--and make a promise to your customers you can act... Read more
6 Publicity Lessons From Abraham Lincoln
Abraham Lincoln was an early master of public relations. On the anniversary of his birthday, here's what you can learn. Read more
Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Office Dream Day: Rocket Fuel for Your Brain
Ditch the brainstorming meetings. Forget the annual off-site. Let me introduce you to Dream Day, my office's creative time for collectively scheming ways to ... Read more
5 Tips for Rocking Your PR Around the Holidays
While your competitors are slowing down for the holiday season, here's why to ramp up your public relations--and five pro strategies for doing so. Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
Ask Questions That Are Easy for Your Community to Answer 
Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media. Watch video
