Public Relations




Popular Advisor Tutorials

Recent Public Relations Articles

Don't Make This Common Year-End Mistake

The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business.  Read more

When Company Leaders Go Astray

Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails?  Read more

Ask Questions That Are Easy for Your Community to Answer 

Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media.  Watch video

Yelp's Jeremy Stoppelman: 'What the Hell Am I Doing?' 

When Yelp launched in 2004, Jeremy Stoppelman and his co-founder thought they were super geniuses. But the site flopped.  Watch video

8 Reasons Not to Hire a PR Firm

If you find yourself agreeing with any of these statements, save your money. A PR firm isn't for you.  Read more

The Perfectly Optimized Press Release

If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips.  Read more

Don't Delete Negative Comments. Say 'I'm Sorry' 

Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media.  Watch video

Distill Your Message to as Few Words as Possible

Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.  Read more

How to Bring Real-World Experiences Into Your Social Media 

Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses.  Watch video

Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)

Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business.  Read more