Public Relations




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Recent Public Relations Articles

Pitching Your Start-up? 5 Things to Master First

Whatever kind of company you are starting, you need to know how to talk about it from Day 1. Here are a PR pro's top tips for starting out with massive momen...  Read more

Before Delivering Your Next Speech, Ask These 4 Questions

Leaders rarely have enough time to prepare for the communicating they have to do. Here's a shortcut.  Read more

Make Your Slogan Ring True

How many times have you heard a company's tagline and thought, "yeah, right!" Here's how to avoid that fate--and make a promise to your customers you can act...  Read more

6 Publicity Lessons From Abraham Lincoln

Abraham Lincoln was an early master of public relations. On the anniversary of his birthday, here's what you can learn.  Read more

Avoid a Publicity Nightmare

Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake.  Read more

How Smart Companies Use PR to Get the Word Out

What you need to know to market your new business idea, without spending much (or at all).  Read more

Office Dream Day: Rocket Fuel for Your Brain

Ditch the brainstorming meetings. Forget the annual off-site. Let me introduce you to Dream Day, my office's creative time for collectively scheming ways to ...  Read more

5 Tips for Rocking Your PR Around the Holidays

While your competitors are slowing down for the holiday season, here's why to ramp up your public relations--and five pro strategies for doing so.  Read more

Don't Make This Common Year-End Mistake

The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business.  Read more

When Company Leaders Go Astray

Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails?  Read more

Ask Questions That Are Easy for Your Community to Answer 

Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media.  Watch video

Yelp's Jeremy Stoppelman: 'What the Hell Am I Doing?' 

When Yelp launched in 2004, Jeremy Stoppelman and his co-founder thought they were super geniuses. But the site flopped.  Watch video

8 Reasons Not to Hire a PR Firm

If you find yourself agreeing with any of these statements, save your money. A PR firm isn't for you.  Read more

The Perfectly Optimized Press Release

If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips.  Read more

Don't Delete Negative Comments. Say 'I'm Sorry' 

Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media.  Watch video