Public Relations


Update: AstroTurf's PR Nightmare

How the company that bought the AstroTurf name dealt with allegations that older fields contained worrisome levels of lead.

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Public Relations: Planning Damage Control

A CEO explains the importance of developing a public-relations strategy before a disaster strikes.

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Goodbye, Retainers

Pay as you go with results-based PR.

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Legal Lemons, PR Lemonade

To fight a lawsuit brought by a giant rival, Tom Szaky of TerraCycle is doing what he loves--going on the offensive.

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Deskside Story

As the latest buzzword suggests, PR firms are happy to drop by.

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Recent Public Relations Articles

A High Style SoireƩ

With the help of Vosges Haut-Chocolat owner, Katrina Markoff, we'll show how you can put together a deluxe party that will impress your clients, but won't...  Read story

A PR Stunt Goes Bad

In June 2007 , we wrote about marketing firm Interference, which designed a PR...  Read story

PR Fairy Tales

Pitches disguised as children's books.  Read story

Vocus, Hostway Deliver Press Release Service

AffinityWire is based on PRWeb's online platform and offers a large SEO network.  Read story

Conflict is Key

A PR person explains why in a letter to her clients.  Read story

How I Did It: Michael Sitrick, Chairman and CEO, Sitrick and Co.

You're getting buried in the press? You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who m...  Read story

Chip and Dan Heath: Marketing Made Sticky

The authors of "Made to Stick" talk about how to make your messaging memorable.  Read story

The Art of the Press Release

Writing press releases seems easy. Why do so many firms blow it?  Read story

How I Did It: Howard Rubenstein

Howard Rubenstein is PR's top dog, a man who represents the corporate and the celebrated, a neat combination of blue chips and black eyes.  Read story

What Not To Do in a Press Release

The company that made the MGM lion roar in a not-so-good way.  Read story

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