community
Issuing a Great Apology
So you messed up. Big. How do you explain your company's misstep to the public? Just say it: "I'm sorry." Read more
Public Relations
Reality Show to Lasting Fame
The original Top Chef, Harold Dieterle, gives advice on turning a reality show appearance into an entrepreneurial reality. Read more
The New Rules of Getting Press
Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention. Read more
Recovering From a Blow to Your Brand's Reputation
These 10 brands attempted, some more successfully than others, to bounce back from potentially game-ending disasters. Here's what you can learn from them. View slideshow
Creating an Effective Company Facebook Page
You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page. Read more
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Public Relations
Communicating your interesting and unique story will help get the media's attention and hopefully boost business.
Recent Public Relations Articles
7 Ways to Romance Your Clients
Forget the long-stemmed roses and tickets to Broadway plays. I've found smarter ways to woo my company's best clients. Read more
A Valentine's Day Guide to Wooing the Media
It's not unlike developing a romantic relationship: You'll need wit, persistence, and a good deal of charm to be successful. Read more
How to Be Liked at Work (or Anywhere)
These 6 simple rules virtually guarantee that the people you work with will want you around. Read more
Raising Capital? Follow These Public Relations Rules
If you think that PR is just about the press mention, think again. A great media campaign can actually make you money. Here's how. Read more
Nice Girls Brag: Here’s How
Women are told that it’s not ladylike to brag. But done right, it can be one of the most effective ways to grow your business and your influence. Read more
How to Give Great Presentations
Follow these five tips to deliver persuasive presentations. Plus, one trick from Naveen Jain, co-founder of Intelius, a data company. Watch video
3 Lessons From the Susan G. Komen for the Cure Disaster
The foundation's recent public relations mess offers valuable takeaways for small businesses. Read more
5 Easy Ways to Drum Up PR Coverage
Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required. Read more
Are You Forgetting Something?
Don't be too focused on your product--because if you're not building a community for it, it may never get off the ground. Read more
5 Alternative Ways to Get Your Story Told
The best business story might not get noticed by the top publications, but there are plenty of other ways to get it published. Read more
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