Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
Public Relations
A Lesson in Crisis Communication From Beyonce
Need to manage a public relations crisis? Take a page from Beyonce, who put her critics to shame. Read more
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Your Office Needs This 'Dream Day'
Ditch the brainstorming meetings. Forget the annual off-site. Let me introduce you to Dream Day, my office's creative time for collectively scheming ways to be better. Read more
5 Tips for Rocking PR Around the Holidays
While your competitors are slowing down for the holiday season, here's why to ramp up your public relations--and five pro strategies for doing so. Read more
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Public Relations
Communicating your interesting and unique story will help get the media's attention and hopefully boost business.
Recent Public Relations Articles
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
Ask Questions That Are Easy for Your Community to Answer 
Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media. Watch video
Yelp's Jeremy Stoppelman: 'What the Hell Am I Doing?'
When Yelp launched in 2004, Jeremy Stoppelman and his co-founder thought they were super geniuses. But the site flopped. Watch video
8 Reasons Not to Hire a PR Firm
If you find yourself agreeing with any of these statements, save your money. A PR firm isn't for you. Read more
The Perfectly Optimized Press Release
If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips. Read more
Don't Delete Negative Comments. Say 'I'm Sorry'
Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media. Watch video
Distill Your Message to as Few Words as Possible
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. Read more
How to Bring Real-World Experiences Into Your Social Media
Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses. Watch video
Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. Read more
