5 Tips for Rocking Your PR Around the Holidays
While your competitors are slowing down for the holiday season, here's why to ramp up your public relations--and five pro strategies for doing so. Read more
Public Relations
Recent Public Relations Articles
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
Ask Questions That Are Easy for Your Community to Answer 
Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media. Watch video
Yelp's Jeremy Stoppelman: 'What the Hell Am I Doing?'
When Yelp launched in 2004, Jeremy Stoppelman and his co-founder thought they were super geniuses. But the site flopped. Watch video
8 Reasons Not to Hire a PR Firm
If you find yourself agreeing with any of these statements, save your money. A PR firm isn't for you. Read more
The Perfectly Optimized Press Release
If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips. Read more
Don't Delete Negative Comments. Say 'I'm Sorry'
Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media. Watch video
Distill Your Message to as Few Words as Possible
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. Read more
How to Bring Real-World Experiences Into Your Social Media
Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses. Watch video
Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. Read more
How to Be a Great Radio Guest
You may be a great speaker. But do you know how to shine on the radio? Read more
Don't Sabotage Your Social Media: 6 Sure Ways
Here's a basic checklist to quickly make sure your social media tactics are on the right track. Read more
How an Entrepreneur Became the Go-To Spokesman for U.S. Manufacturing
Drew Greenblatt, president of Marlin Steel, routinely gets covered in the media, testifies before Congress, and writes and speaks nationwide--and could be an... Read more
Become a World-Changing Thought Leader
Inc. editor-at-large Leigh Buchanan interviews Clay Christensen's publicity advisor about how entrepreneurs can be thought leaders too. Read more
6 Ways to Spoil Great PR Opportunities
Recognize any of the behaviors on this list? If so, you might be getting in the way of your company getting good PR. Read more
5 Tips for Winning a Debate
You might not be on a national stage like Mitt Romney and President Obama, but you can take some cues from the pros. Here's how to win even the most casual d... Read more
Tim Cook's Apology: the Good, Bad & Ugly
Apple screwed up, and admitted it. Here are some of the highlights--and lowlights--of Tim Cook's 'We fell short' letter. Read more
'As Soon As the Site Is Down, Nothing Matters'
Last year, hackers took down music distribution site SoundCloud for 36 hours. Co-founder Alex Ljung explains how SoundCloud responded to millions of infuriat... Watch video
Case Study: Feds Crack Down on Buckyballs
When Buckyballs was sued by the Consumer Product Safety Commission, it begged the question: Can a company really fight the feds and win? Read more
Already a Decent Speaker? Here Are 5 Expert Tips
Every great leader must be adept at making presentations. Here's how to perfect yours. Read more
8 Steps to Make a Great Speech
Conventions got speechmaking top of mind? You, too, can deliver an impressive presentation--at or above an eighth-grade level. Read more
Write a Better Blog: 5 Tricks From a Veteran
No, a blog alone won't bring you new business. But it will give you a way to take part in the discussions that matter most to you--and your industry. Read more
Write Winning Blog Posts
Web writing advice from Soraya Darabi, co-founder of Foodspotting, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
5 Things to Do While Everyone Else Is on Vacation
The world seems to slow down a little in August. But forget conventional wisdom: Use the dog days to your advantage. Read more
Dealing With the Oprah Effect
Carol's Daughter founder Lisa Price talks about handling the massive influx of customers after Oprah Winfrey featured the beauty brand on her famous talk show. Watch video
5 Ways to Tie Your Brand to News Events
Public relations advice from serial entrepreneur and investor David Rose, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
'Freaking Out': What Happened the Day Joe Cohen Launched Lore
First-time entrepreneur Joe Cohen talks about what to do when Launch Day inevitably doesn't go according to plan. Watch video
5 Tips for Getting and Handling Press
Harness the power of the media to market your business using these five tips. Read more
5 PR Lessons From the Chick-fil-A Crisis
Embattled Chick-fil-A president Dan Cathy ignited controversy recently by opposing gay marriage. Here's what went wrong--and how you can avoid a PR disaster. Read more
How to Know if Your Marketing Firm Is Giving You BS
You want results, and all they talk about is "branding." What gives? Read more
Turn Your Hobby Into Company Profits
I've practiced improv comedy and climbed ice formations. But I never thought that one of my hobbies would translate into a significant new revenue stream for... Read more
How to Pitch the Media
Public relations advice from Thrillist co-founder Adam Rich and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Don't Outsource Your Sales. Here's Why
Independent sales reps may seem cost-effective, but when it comes to longterm business strategy, they are too risky for these three important reasons. Read more
Turn Into a Rockstar Speaker: 7 Social Media Tips
If you're presenting--and you should be presenting, if you're trying to grow your business--social media can help you stand out. Read more
