Turning a Reality Show Appearance Into Lasting Fame
The original Top Chef, Harold Dieterle, gives advice on turning a reality show appearance into an entrepreneurial reality. Read more
Public Relations
Recent Public Relations Articles
My Story: Brenton Hayden of Renters Warehouse
Hayden doesn’t mind a little controversy, so he hired Glenn Beck as spokesperson for his company. Read more
Recovering From a Blow to Your Brand's Reputation
These 10 brands attempted, some more successfully than others, to bounce back from potentially game-ending disasters. Here's what you can learn from them. View slideshow
The New Rules of Getting Press for Your Start-up
Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention. Read more
How to Get the Best Crowd at Your Event
Looking for influential consumers who are interested in your brand to attend your next big company event? Here's how. Read more
How to Create an Effective Company Facebook Page
You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page. Read more
How to Design a Great Press Page for Your Website
Looking for media attention? Make yourself accessible and appealing by laying out the right information online. Read more
10 Tips for Handling a Media Blitz
Is there such thing as too much good press? Here's how to master your PR in a press onslaught and keep a positive business buzz going strong. Read more
How to Write a Social Media Press Release
The success of a social media campaign is reliant upon the networks and users themselves. Here is how to craft a press release that incorporates social inter... Read more
6 Tips on Entering Business Contests to Win
Improve your odds of walking away with prizes and publicity to help grow your company. Even if you lose, just applying to a competition can help boost business. Read more
How to Design a Great "About Us" Page on Your Website
Whether you're starting from scratch or revisiting an About Us page in need of a little TLC, you can take yours from forgettable to memorable by incorporatin... Read more
Mining Company Data for PR Gold
How OkCupid used statistical analysis to double its Web traffic. Read more
How to Make the Most of Your Public Relations Firm
Chances are, your PR firm has a lot more to offer than you know. Here's how to take advantage of its capabilities. Read more
How to Bootstrap Your Public Relations
Looking for ways around hiring a PR specialist or outsourcing your publicity? Take - and master - the DIY approach. Read more
How to Put Together a Press Kit
Crafting an attractive and informative press kit is a whole new beast in the digital era. Read more
How to Write a Press Release
Craft a news-worthy release that will pique reporters' interest - and stay far away from the recycle bin. Read more
Would You Challenge Taylor Lautner to Push-ups?
Twilight star Taylor Lautner is suing a California trailer company. The company's response: A PR stunt in the form of a push-up challenge. Read more
How to Blow Up an Armored Truck in 12 Steps
Looking to pull off a brash PR stunt? Here's how to engineer an explosive marketing campaign in 12 easy steps. Read more
PR Stunts and Start-Ups
Publicity stunts are on my mind this week. This past Sunday night on the premiere of Mad Men, Peggy suggests paying women to fight over a ham, and scores ... Read more
How to Prepare for a Broadcast Interview
An appearance on CNBC or an interview on NPR can help to make or break your company's reputation. Here's how to prepare for your big moment. Read more
Why Is Business Writing So Awful?
Nearly every company relies on the written word to woo customers. So why is most business writing so numbingly banal? Read more
How to Talk to the Press About Your Company
A guide to making the most of increasingly limited, but valuable, opportunities to speak with the press. Read more
How Would You Sell a Virtual Farmer's Market?
Local Dirt helps people find produce from local farms. Read more
Kelly Cutrone's Advice for PR Success
Kelly Cutrone, star of Bravo's Kell on Earth and founder of People's Revolution, talked to Inc.com about training the Gen Y workforce, learning the power of ... Read more
How to Revamp Your Marketing Plan
How should Denim Therapy market its jeans repair service? Four entrepreneurs weigh in. Read more
Blogger Logic: Jeffrey Zeldman on the Problem With Self-Promotion
Web designer and blogger Jeffrey Zeldman on how to promote your business, not yourself. Read more
Ricky Gervais: The Start of a Twitter Backlash?
Asked by publicists to tout the Golden Globes, British comedian Ricky Gervais decides that self-promotion on Twitter is "undignified." Read more
How Would You Fix Tiger's Image?
Entrepreneurs in public relations weigh in on how they would repair the billionaire golfer's scandal-plagued image. Read more
Saving Broadway Books
A story about blogs, books, burritos--and a son who wouldn't let his mother's business fail Read more
The 10 Most Creative Business Cards
A look at memorable business cards that feature origami, die cuts, and even stainless steel. View slideshow
Update: AstroTurf's PR Nightmare
How the company that bought the AstroTurf name dealt with allegations that older fields contained worrisome levels of lead. Read more
A High Style Soireé 
With the help of Vosges Haut-Chocolat owner, Katrina Markoff, we'll show how you can put together a deluxe party that will impress your clients, but won't... Watch video
A PR Stunt Goes Bad
In June 2007 , we wrote about marketing firm Interference, which designed a PR... Read more
PR Fairy Tales
Pitches disguised as children's books. Read more
Choosing a PR Agency
One key to delivering a successful message is finding the right messenger. Here are five things you need to know. Watch video
