Public Relations


Recent Public Relations Articles

Track Your Press Coverage

By Julie Martin |  Jan 31, 2001

Various methods you can use to track what's written about your company.  Read more

Writing a Press Release

By Kimberly McCall |  Mar 14, 2000

Public relations encompasses much more than press releases, but press releases remain one of the most effective ways to get the message out about your bus...  Read more

When Buzz Goes Bad

By Nancy K. Austin |  Apr 28, 1998

How a company handles adversity, and the bad buzz that swirls in its wake, is a true test of its operations and management.  Read more

Fighting Bad PR Online

Jan 1, 1998

Online, the effects of bad publicity are sometimes magnified.  Read more

PR on the Cheap

By Christopher Caggiano |  Jun 1, 1997

Can't afford to hire an expensive PR firm? You can still get the word out about your company.  Read more

Public Relations: Planning Damage Control

By Robina A. Gangemi |  Mar 1, 1996

A CEO explains the importance of developing a public-relations strategy before a disaster strikes.  Read more

Cause-Related Marketing: An Eye for Free Publicity

By Stephanie L. Gruner |  Dec 1, 1995

A quick look at the benefits of one company's involvement with a community-outreach program.  Read more

Public Relations: Getting Your Company On TV

By Robina A. Gangemi |  Jul 1, 1995

A CEO and his video-production expert explain how they created a video that caught national attention.  Read more

Putting a Value on PR

By Susan Greco |  Mar 1, 1992

Measuring the return on PR investment.  Read more