My 'First Day' at Work
You've heard of job-swapping with, say, your receptionist. Been there, done that. I went through my company's employee training and learned even more. Read more
Public Relations
Recent Public Relations Articles
Crisis Management: 3 Things You Must Do
When the clock is ticking, why the crisis happened doesn't matter. What you do about it is what makes all the difference. Read more
How to Fight On Online Smear Campaign
When a competitor posted shocking and personal accusations against Veritas Prep, Chad Troutwine's company, he wasn't about to back down. Here's what happened... Read more
6 Tips For Pitch-Perfect PR
Think public relations is easy? We sure did. But before long we learned that PR is a grind. Here's the best advice we've found for getting press. Read more
Refine Your Product Messaging 
Promotional pearls of wisdom from David Meerman Scott, author of The New Rules of Marketing and P.R., and Scott Gerber, founder of the Young Entrepr... Watch video
6 PR Tricks: How to Court the Media
Building relationships with the press can feel a lot like dating. Follow these rules to develop a real connection. Read more
12 Online PR Blunders to Avoid
Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess. Young entrepreneurs share their best tips for promoti... Read more
Your Story Is Your Marketing Strategy
Even small businesses can create powerful, meaningful, sincere branding messages. Read more
Becoming Obama's Favorite Lunch Spot
Here's how a pair of Washington, D.C., restaurant entrepreneurs earned a visit from President Barack Obama during National Small Business Week. Read more
Do-It-Yourself Public Relations
Hiring a top PR firm is often out of the question for start-ups. Here are five tips for how to handle your own public relations. Read more
How To Become An Online Personality
Cultivate more business by becoming the online face of your company. Tips from Shira Lazar, co-founder of WhatsTrending.com, and Scott Gerber, founder of the... Watch video
Michael Useem: A Leadership Checklist
In 2010, the Copiapó mine in Chile collapsed and trapped 33 miners. Wharton professor Michael Useem talks about leadership lessons from how Chile's Minister... Watch video
Small Size Is Your Biggest Advantage: 4 Ways
No need to pretend you're a large company. Your small size can help you beat the competition. Read more
PR Skills: 5 Rules for Handling the Media
Reporter on the phone? Use these rules to manage the conversation to minimize damage and maximize benefit. Read more
I've Seen This Movie Before
"You know you're going to screw up, you just learn to manage it," Tullman says. Watch video
Showcase Your Business Accolades & Publicity
Walk through Tullman's press room dedicated to 40 years of coverage of his business ventures and success. Watch video
Bad Press? 5 Ways to React
Senate candidate Elizabeth Warren fumbled news that she'd claimed ethnic minority status at Harvard Law School. When the press is all bad, here's how you can... Read more
Act Like A Big Company--on a Shoestring Budget
Tips from Mark Peter Davis, founder of Kohort, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Give a Great Speech: 3 Tips from Aristotle
Convey your message, convince your audience, and confirm where they stand. A method from the master of rhetoric himself. Read more
Be Cool in Crisis: Lessons From the Secret Service Scandal
How a management team prepares for and manages a crisis is what sets a great business apart from a mediocre one. Here are a few steps key to PR success in th... Read more
Not Getting Press? You're Doing It Wrong
Chances are, you're still trying to pitch the big 'home run' story. Ain't gonna happen. Try these angles instead. Read more
Confident? You Might be Making This Huge Mistake
A climber must make sure his strengths and weaknesses are perfectly aligned with the summit he's scaling. That's also true in business, which I learned the h... Read more
Hit the Presentation Sweet Spot
Research shows there's an ideal duration for a presentation. Exceed it at your peril. Read more
Start-up Marketing: An Essential Road Map
How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. Read more
5 Signs You're Out of Touch With Your Audience
Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers. Read more
