'As Soon As the Site Is Down, Nothing Matters' 
Last year, hackers took down music distribution site SoundCloud for 36 hours. Co-founder Alex Ljung explains how SoundCloud responded to millions of infuriat... Watch video
Public Relations
Recent Public Relations Articles
'As Soon As the Site Is Down, Nothing Matters'
Case Study: Feds Crack Down on Buckyballs
When Buckyballs was sued by the Consumer Product Safety Commission, it begged the question: Can a company really fight the feds and win? Read more
Already a Decent Speaker? Here Are 5 Expert Tips
Every great leader must be adept at making presentations. Here's how to perfect yours. Read more
8 Steps to Make a Great Speech
Conventions got speechmaking top of mind? You, too, can deliver an impressive presentation--at or above an eighth-grade level. Read more
Write a Better Blog: 5 Tricks From a Veteran
No, a blog alone won't bring you new business. But it will give you a way to take part in the discussions that matter most to you--and your industry. Read more
Write Winning Blog Posts
Web writing advice from Soraya Darabi, co-founder of Foodspotting, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
5 Things to Do While Everyone Else Is on Vacation
The world seems to slow down a little in August. But forget conventional wisdom: Use the dog days to your advantage. Read more
Dealing With the Oprah Effect
Carol's Daughter founder Lisa Price talks about handling the massive influx of customers after Oprah Winfrey featured the beauty brand on her famous talk show. Watch video
5 Ways to Tie Your Brand to News Events
Public relations advice from serial entrepreneur and investor David Rose, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
'Freaking Out': What Happened the Day Joe Cohen Launched Lore
First-time entrepreneur Joe Cohen talks about what to do when Launch Day inevitably doesn't go according to plan. Watch video
5 Tips for Getting and Handling Press
Harness the power of the media to market your business using these five tips. Read more
5 PR Lessons From the Chick-fil-A Crisis
Embattled Chick-fil-A president Dan Cathy ignited controversy recently by opposing gay marriage. Here's what went wrong--and how you can avoid a PR disaster. Read more
How to Know if Your Marketing Firm Is Giving You BS
You want results, and all they talk about is "branding." What gives? Read more
Turn Your Hobby Into Company Profits
I've practiced improv comedy and climbed ice formations. But I never thought that one of my hobbies would translate into a significant new revenue stream for... Read more
How to Pitch the Media
Public relations advice from Thrillist co-founder Adam Rich and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Don't Outsource Your Sales. Here's Why
Independent sales reps may seem cost-effective, but when it comes to longterm business strategy, they are too risky for these three important reasons. Read more
Turn Into a Rockstar Speaker: 7 Social Media Tips
If you're presenting--and you should be presenting, if you're trying to grow your business--social media can help you stand out. Read more
My 'First Day' at Work
You've heard of job-swapping with, say, your receptionist. Been there, done that. I went through my company's employee training and learned even more. Read more
Crisis Management: 3 Things You Must Do
When the clock is ticking, why the crisis happened doesn't matter. What you do about it is what makes all the difference. Read more
How to Fight On Online Smear Campaign
When a competitor posted shocking and personal accusations against Veritas Prep, Chad Troutwine's company, he wasn't about to back down. Here's what happened... Read more
6 Tips For Pitch-Perfect PR
Think public relations is easy? We sure did. But before long we learned that PR is a grind. Here's the best advice we've found for getting press. Read more
Refine Your Product Messaging
Promotional pearls of wisdom from David Meerman Scott, author of The New Rules of Marketing and P.R., and Scott Gerber, founder of the Young Entrepr... Watch video
6 PR Tricks: How to Court the Media
Building relationships with the press can feel a lot like dating. Follow these rules to develop a real connection. Read more
12 Online PR Blunders to Avoid
Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess. Young entrepreneurs share their best tips for promoti... Read more
Your Story Is Your Marketing Strategy
Even small businesses can create powerful, meaningful, sincere branding messages. Read more
Becoming Obama's Favorite Lunch Spot
Here's how a pair of Washington, D.C., restaurant entrepreneurs earned a visit from President Barack Obama during National Small Business Week. Read more
Do-It-Yourself Public Relations
Hiring a top PR firm is often out of the question for start-ups. Here are five tips for how to handle your own public relations. Read more
How To Become An Online Personality
Cultivate more business by becoming the online face of your company. Tips from Shira Lazar, co-founder of WhatsTrending.com, and Scott Gerber, founder of the... Watch video
Michael Useem: A Leadership Checklist
In 2010, the Copiapó mine in Chile collapsed and trapped 33 miners. Wharton professor Michael Useem talks about leadership lessons from how Chile's Minister... Watch video
Small Size Is Your Biggest Advantage: 4 Ways
No need to pretend you're a large company. Your small size can help you beat the competition. Read more
PR Skills: 5 Rules for Handling the Media
Reporter on the phone? Use these rules to manage the conversation to minimize damage and maximize benefit. Read more
I've Seen This Movie Before
"You know you're going to screw up, you just learn to manage it," Tullman says. Watch video
Showcase Your Business Accolades & Publicity
Walk through Tullman's press room dedicated to 40 years of coverage of his business ventures and success. Watch video
Bad Press? 5 Ways to React
Senate candidate Elizabeth Warren fumbled news that she'd claimed ethnic minority status at Harvard Law School. When the press is all bad, here's how you can... Read more
Act Like A Big Company--on a Shoestring Budget
Tips from Mark Peter Davis, founder of Kohort, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video