Showcase Your Business Accolades & Publicity 
Walk through Tullman's press room dedicated to 40 years of coverage of his business ventures and success. Watch video
Public Relations
Recent Public Relations Articles
Showcase Your Business Accolades & Publicity
Bad Press? 5 Ways to React
Senate candidate Elizabeth Warren fumbled news that she'd claimed ethnic minority status at Harvard Law School. When the press is all bad, here's how you can... Read more
Act Like A Big Company--on a Shoestring Budget
Tips from Mark Peter Davis, founder of Kohort, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Give a Great Speech: 3 Tips from Aristotle
Convey your message, convince your audience, and confirm where they stand. A method from the master of rhetoric himself. Read more
Be Cool in Crisis: Lessons From the Secret Service Scandal
How a management team prepares for and manages a crisis is what sets a great business apart from a mediocre one. Here are a few steps key to PR success in th... Read more
Not Getting Press? You're Doing It Wrong
Chances are, you're still trying to pitch the big 'home run' story. Ain't gonna happen. Try these angles instead. Read more
Confident? You Might be Making This Huge Mistake
A climber must make sure his strengths and weaknesses are perfectly aligned with the summit he's scaling. That's also true in business, which I learned the h... Read more
Hit the Presentation Sweet Spot
Research shows there's an ideal duration for a presentation. Exceed it at your peril. Read more
Start-up Marketing: An Essential Road Map
How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. Read more
5 Signs You're Out of Touch With Your Audience
Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers. Read more
Get Great PR: 7 Things You Must Do
In the quest to win the hearts and minds of the press, you're going to have to do all the work. Read more
Is That PR Agency Blowing Smoke?
Look for these 3 warning signs to see whether that PR 'star' is just offering empty promises & hot air. Read more
How to Be Your Own PR Rep
You don't need to hire a firm to handle public relations. You can do it yourself. Here's how from Scott Gerber, founder of the Young Entrepreneur Council, an... Watch video
5 Business Tips From the Campaign Trail
It's not all Super PACs and mudslinging. In fact, every business executive can learn valuable lessons from inside the Beltway and on the campaign trail. Read more
Do You Need A PR Firm?
A serial entrepreneur describes her public relations mistakes--so you don't make the same ones. Read more
Content Marketing: Tips for a No-Fail Strategy
Don't just publish a blog willy nilly. Plan, set goals, and--most importantly--know what you're getting into. Read more
7 Ways to Romance Your Clients
Forget the long-stemmed roses and tickets to Broadway plays. I've found smarter ways to woo my company's best clients. Read more
A Valentine's Day Guide to Wooing the Media
It's not unlike developing a romantic relationship: You'll need wit, persistence, and a good deal of charm to be successful. Read more
How to Be Liked at Work (or Anywhere)
These 6 simple rules virtually guarantee that the people you work with will want you around. Read more
Raising Capital? Follow These Public Relations Rules
If you think that PR is just about the press mention, think again. A great media campaign can actually make you money. Here's how. Read more
Nice Girls Brag: Here’s How
Women are told that it’s not ladylike to brag. But done right, it can be one of the most effective ways to grow your business and your influence. Read more
How to Give Great Presentations
Follow these five tips to deliver persuasive presentations. Plus, one trick from Naveen Jain, co-founder of Intelius, a data company. Watch video
3 Lessons From the Susan G. Komen for the Cure Disaster
The foundation's recent public relations mess offers valuable takeaways for small businesses. Read more
5 Easy Ways to Drum Up PR Coverage
Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required. Read more
Are You Forgetting Something?
Don't be too focused on your product--because if you're not building a community for it, it may never get off the ground. Read more
5 Alternative Ways to Get Your Story Told
The best business story might not get noticed by the top publications, but there are plenty of other ways to get it published. Read more
Susan G. Komen: What to Do When a Good Cause Goes Bad
Cause marketing seems so simple... until it's not. How Susan G. Komen could have avoided a public relations disaster. Read more
You Don't Know Jack About Public Relations
Think you're great at getting the word about your business out there to the world? Think again. Here's what you're getting wrong. Read more
How to Hack the PR Machine
Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR. Read more
DIY Publicity: 13 Things to Do Now
If promoting your company is your task and yours alone, here's your to-do list. Read more
How She Got Spanx on Oprah
The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand. Watch video
How Spanx Grew
Sara Blakely talks about how she picks team members, handles public relations, and avoids paying for advertising. Watch video
Sara Blakely Dared To Ask, "Why Not?"
How Sara Blakely, founder of Spanx, took $5,000 and an idea for footless pantyhose, and turned it into a multi-million dollar women's undergarment business. Watch video
You Should Be on the Cover of a Magazine
Says who? Steve Cody shatters the illusions of countless CEOs by sharing some of the harsh realities of media relations. Read more
Are 'Booth Babes' an Effective Marketing Tool?
Many companies are still hiring eye candy to staff their booths at trade shows. What do you think of this widespread practice? Read more
