Public Relations


Recent Public Relations Articles

Update: AstroTurf's PR Nightmare

By Kasey Wehrum |  Nov 1, 2009

How the company that bought the AstroTurf name dealt with allegations that older fields contained worrisome levels of lead.  Read more


A High Style Soireé

By Amy Tara Koch |  Jan 20, 2009

With the help of Vosges Haut-Chocolat owner, Katrina Markoff, we'll show how you can put together a deluxe party that will impress your clients, but won't...  Watch video


A PR Stunt Goes Bad

By Patrick J. Sauer |  Aug 1, 2008

In June 2007 , we wrote about marketing firm Interference, which designed a PR...  Read more


PR Fairy Tales

By April Joyner |  Jun 1, 2008

Pitches disguised as children's books.  Read more


Choosing a PR Agency

By Jennefer Witter |  May 22, 2008

One key to delivering a successful message is finding the right messenger. Here are five things you need to know.   Watch video


Media Dos

By Jennefer Witter |  May 22, 2008

Getting good press can be easier than you think. Here are five things you need to know.   Watch video


How to Develop a Pitch That Gets Read

By Jennefer Witter |  May 22, 2008

What does it take to impress the media? Here are five things you need to know.   Watch video


PR for Start-Ups

By Jennefer Witter |  Apr 16, 2008

Jennefer Witter offers five crucial points to consider when deciding upon a public relations strategy for your small business. You'll learn how to pick th...  Watch video


Vocus, Hostway Deliver Press Release Service

Jan 14, 2008

AffinityWire is based on PRWeb's online platform and offers a large SEO network.  Read more


Deskside Story

By Nitasha Tiku |  Dec 1, 2007

As the latest buzzword suggests, PR firms are happy to drop by.  Read more


Legal Lemons, PR Lemonade

By Mike Hofman |  Jun 1, 2007

To fight a lawsuit brought by a giant rival, Tom Szaky of TerraCycle is doing what he loves--going on the offensive.  Read more


Conflict is Key

By Geri Denterlein |  Apr 1, 2007

A PR person explains why in a letter to her clients.  Read more


How I Did It: Michael Sitrick, Chairman and CEO, Sitrick and Co.

By Michael Sitrick |  Jan 1, 2007

You're getting buried in the press? You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who m...  Read more


Chip and Dan Heath: Marketing Made Sticky

By Mike Hofman |  Jan 1, 2007

The authors of "Made to Stick" talk about how to make your messaging memorable.  Read more


Goodbye, Retainers

By Stephanie Clifford |  Oct 1, 2006

Pay as you go with results-based PR.  Read more


The Art of the Press Release

By Lora Kolodny |  Mar 1, 2005

Writing press releases seems easy. Why do so many firms blow it?  Read more


How I Did It: Howard Rubenstein

By Howard Rubenstein |  Mar 1, 2004

Howard Rubenstein is PR's top dog, a man who represents the corporate and the celebrated, a neat combination of blue chips and black eyes.  Read more


What Not to Do in a Press Release

By Nicole Gull |  Jan 1, 2004

The company that made the MGM lion roar in a not-so-good way.  Read more


New Legal Privilege for Your PR firm

By David Murdoch |  Nov 1, 2003

At the first sign of trouble, call a lawyer--and have that lawyer dial a publicist.  Read more


Online Public Relations Tools

By Larry Getlen |  May 30, 2001

Here are several online tools for getting the word out about your product or service.  Read more


Track Your Press Coverage

By Julie Martin |  Jan 31, 2001

Various methods you can use to track what's written about your company.  Read more


Writing a Press Release

By Kimberly McCall |  Mar 14, 2000

This short guide to writing a press release will enable you to get the word out to the media in an effective, professional way.  Read more


When Buzz Goes Bad

By Nancy K. Austin |  Apr 28, 1998

How a company handles adversity, and the bad buzz that swirls in its wake, is a true test of its operations and management.  Read more


Fighting Bad PR Online

Jan 1, 1998

Online, the effects of bad publicity are sometimes magnified.  Read more


PR on the Cheap

By Christopher Caggiano |  Jun 1, 1997

Can't afford to hire an expensive PR firm? You can still get the word out about your company.  Read more