5 Alternative Ways to Get Your Story Told
The best business story might not get noticed by the top publications, but there are plenty of other ways to get it published. Read more
Public Relations
Recent Public Relations Articles
Susan G. Komen: What to Do When a Good Cause Goes Bad
Cause marketing seems so simple... until it's not. How Susan G. Komen could have avoided a public relations disaster. Read more
You Don't Know Jack About Public Relations
Think you're great at getting the word about your business out there to the world? Think again. Here's what you're getting wrong. Read more
How to Hack the PR Machine
Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR. Read more
DIY Publicity: 13 Things to Do Now
If promoting your company is your task and yours alone, here's your to-do list. Read more
How She Got Spanx on Oprah 
The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand. Watch video
How Spanx Grew
Sara Blakely talks about how she picks team members, handles public relations, and avoids paying for advertising. Watch video
Sara Blakely Dared To Ask, "Why Not?"
How Sara Blakely, founder of Spanx, took $5,000 and an idea for footless pantyhose, and turned it into a multi-million dollar women's undergarment business. Watch video
You Should Be on the Cover of a Magazine
Says who? Steve Cody shatters the illusions of countless CEOs by sharing some of the harsh realities of media relations. Read more
Are 'Booth Babes' an Effective Marketing Tool?
Many companies are still hiring eye candy to staff their booths at trade shows. What do you think of this widespread practice? Read more
How to Pitch: 6 Things You Must Know
Rule No. 1? Your story is never unique. So don't even try to pitch it as such. Inc.com columnist Jeff Haden on what it takes to get his attention. Read more
5 Ways to Handle Bad Press
What do you do when a reporter refuses to see your product the way you do? A PR veteran recently frustrated (by Inc.com, no less!) has the answer. Read more
Swap Jobs With Your Receptionist
So, do yourself, and your business, a favor: Abandon the corner office and slip into the shoes of your receptionist for a day. Read more
Why I'm Betting on PR
With a start-up budget, there's only room for one item on my marketing plan. Here's why I chose a public relations strategy. Read more
Caught on Camera: World's Worst Employee?
FedEx's response to one of its employees chucking a customer's computer monitor over a six-foot fence shows how your company should respond to a PR disaster. Read more
Do You Keep a Boomerang in Your Arsenal?
Treat your former employees well, and you can reap the rewards, including a profound difference in your company's culture. Read more
Laughing All the Way to the Bank
Performing stand-up comedy made me a better presenter, and a better leader. But would it work for my team? Read more
How to Create a Publicity Stunt
Here's what you need to know to plan a publicity stunt. Plus, David Meerman Scott, who wrote The New Rules of Marketing & PR talks about what the Ch... Watch video
Alec Baldwin's Twitter Strategy: Lose Friends and Alienate People
The actor again makes himself look like a jerk on social media. Two simple questions could have saved him. Read more
Why Nobody is Talking About Your Company
You're probably making these five classic public-relations mistakes. Here's how to stop sucking at publicizing your company. Read more
How to Get the Government to Promote Your Start-up
New York City Mayor Michael Bloomberg gave Zaarly, a social commerce site, a pretty sweet shout-out. Which got us wondering, how can you get the government t... Read more
Telling Your Company's Story in Video
We just hired a full-time filmmaker to document our every move. Perhaps you should too. Read more
How to Make the Most of Your Moment in the Spotlight
In a media-saturated world, it's bound to happen. Here's what not to do when you're invited to appear on television, according to Dan Zaccagnino, co-founder ... View slideshow
The Don't-Do Lists
Don't underestimate the importance of what not to do in certain situations. Here, we compiled a list of 14 scenarios and asked business leaders and experts f... Read more
How to Issue a Great Apology
So you messed up. Big. How do you explain your company's misstep to the public? Just say it: "I'm sorry." Read more
Turning a Reality Show Appearance Into Lasting Fame
The original Top Chef, Harold Dieterle, gives advice on turning a reality show appearance into an entrepreneurial reality. Read more
My Story: Brenton Hayden of Renters Warehouse
Hayden doesn’t mind a little controversy, so he hired Glenn Beck as spokesperson for his company. Read more
Recovering From a Blow to Your Brand's Reputation
These 10 brands attempted, some more successfully than others, to bounce back from potentially game-ending disasters. Here's what you can learn from them. View slideshow
The New Rules of Getting Press for Your Start-up
Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention. Read more
How to Get the Best Crowd at Your Event
Looking for influential consumers who are interested in your brand to attend your next big company event? Here's how. Read more
How to Create an Effective Company Facebook Page
You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page. Read more
How to Design a Great Press Page for Your Website
Looking for media attention? Make yourself accessible and appealing by laying out the right information online. Read more
10 Tips for Handling a Media Blitz
Is there such thing as too much good press? Here's how to master your PR in a press onslaught and keep a positive business buzz going strong. Read more
How to Write a Social Media Press Release
The success of a social media campaign is reliant upon the networks and users themselves. Here is how to craft a press release that incorporates social inter... Read more
6 Tips on Entering Business Contests to Win
Improve your odds of walking away with prizes and publicity to help grow your company. Even if you lose, just applying to a competition can help boost business. Read more
