The New Rules of Writing a Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
Putting Together an Advertising Campaign
5 Augmented Reality Campaigns We Love
Augmented reality allows brands to interact with consumers in a new and unique way. Here are five campaigns that got our attention. View slideshow
How to Use Humor in Advertising
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Read more
12 Steps to Explosive Marketing
Looking to pull off a brash PR stunt? Here's how to engineer an explosive marketing campaign in 12 easy steps. Read more
How to Advertise on Facebook
Here are 4 tips to make your advertising on Facebook as effective for your business: Stand out among Facebook's status updates, party photos, and comments. Read more
Recent Putting Together an Advertising Campaign Articles
Can Smaller Companies Score With Super Bowl Ads?
Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI. Read more
Joe Weil, President of Launch
He is the president of Launch, a test commercial production studio that specializes in 3D cinematics and animations. Watch video
How to Buy TV Advertising on a Budget
For small businesses, here's the reality of TV -- the medium can be an affordable messenger. Read more
An Ad Man Who Had a Very Good Year
Entrepreneur John Most describes how his ad agency quadrupled in size between 2008 and 2009. Read more
Mad Men on Branding
The popular TV show's branding expert talks about changes in advertising since the 1960s Read more
Run Cheap TV Commercials with Google TV Ads
With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels Read more
Mobile Phones: A Pocketful of Marketing
The future is calling. Pick up! Read more
Smart Questions: What to Look For in an Ad Agency
Businesses choosing to tap an outside agency can use these questions to help separate the chaff from the Chiat/Days. Read more
Richard Thalheimer on Selling Through Infomercials
Infomercials 101 from the man who brought you massage chairs and white-noise machines. Read more
Making Marketing Sticky
Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message. Watch video
- 1
- 2
ADVERTISEMENT
FROM OUR PARTNERS
ADVERTISEMENT
Select Services
- Forced to pay more?
- Salesforce costs up to 65% more than Microsoft Dynamics CRM. Compare.
- Collaborate in the cloud with Office, Exchange, SharePoint and Lync videoconferencing.
- Begin your free trial at Microsoft.com/office365
- Get on the same page
- Show and tell by sharing your screen instantly at join.me. Free.
- Shred No-Handed!
- Hands Free Shredding From Swingline Lets You Do More Productive Things!
- Winning new customers?
- SMB experts share their secrets at PersonallyPB.com/smb
- Turn Fans into Customers
- Social Campaigns from Constant Contact. Sign up now - it's free!
