Putting Together an Advertising Campaign




Recent Putting Together an Advertising Campaign Articles

Joe Weil, President of Launch 

He is the president of Launch, a test commercial production studio that specializes in 3D cinematics and animations.  Watch video

5 Augmented Reality Campaigns We Love

Augmented reality allows brands to interact with consumers in a new and unique way. Here are five campaigns that got our attention.  View slideshow

The New Rules of Writing a Memorable Slogan

Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline.  Read more

How to Use Humor in Advertising

Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off.  Read more

How to Buy TV Advertising on a Budget

For small businesses, here's the reality of TV -- the medium can be an affordable messenger.  Read more

An Ad Man Who Had a Very Good Year

Entrepreneur John Most describes how his ad agency quadrupled in size between 2008 and 2009.  Read more

How to Blow Up an Armored Truck in 12 Steps

Looking to pull off a brash PR stunt? Here's how to engineer an explosive marketing campaign in 12 easy steps.  Read more

Mad Men on Branding

The popular TV show's branding expert talks about changes in advertising since the 1960s  Read more

Run Cheap TV Commercials with Google TV Ads

With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels  Read more

Mobile Phones: A Pocketful of Marketing

The future is calling. Pick up!  Read more

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