5 Myths of Video Marketing (& How to Overcome Them)
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
Putting Together an Advertising Campaign
Online Ads: 7 Dos & Don’ts
You don't need an agency to manage your digital advertising. But if you're going to go it alone, you need to understand a few ground rules. Read more
Inside a Celebrity Ad Campaign
A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work. Read more
New Rules of Viral Videos
They're getting longer and funnier--and they're barely recognizable as advertisements. Read more
6 Start-ups Betting on the Super Bowl
Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI. Read more
Recent Putting Together an Advertising Campaign Articles
Joe Weil, President of Launch 
He is the president of Launch, a test commercial production studio that specializes in 3D cinematics and animations. Watch video
5 Augmented Reality Campaigns We Love
Augmented reality allows brands to interact with consumers in a new and unique way. Here are five campaigns that got our attention. View slideshow
The New Rules of Writing a Memorable Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
How to Use Humor in Advertising
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Read more
How to Buy TV Advertising on a Budget
For small businesses, here's the reality of TV -- the medium can be an affordable messenger. Read more
An Ad Man Who Had a Very Good Year
Entrepreneur John Most describes how his ad agency quadrupled in size between 2008 and 2009. Read more
How to Blow Up an Armored Truck in 12 Steps
Looking to pull off a brash PR stunt? Here's how to engineer an explosive marketing campaign in 12 easy steps. Read more
Mad Men on Branding
The popular TV show's branding expert talks about changes in advertising since the 1960s Read more
Run Cheap TV Commercials with Google TV Ads
With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels Read more
Mobile Phones: A Pocketful of Marketing
The future is calling. Pick up! Read more
Smart Questions: What to Look For in an Ad Agency
Businesses choosing to tap an outside agency can use these questions to help separate the chaff from the Chiat/Days. Read more
Richard Thalheimer on Selling Through Infomercials
Infomercials 101 from the man who brought you massage chairs and white-noise machines. Read more
Making Marketing Sticky
Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message. Watch video
Pop-up Ads: Problem or Profit-Driver?
Pop-ups are widely despised as annoying and intrusive--but does that mean you should avoid them? Read more
Let's Get Visible: How to Start Your First Advertising Campaign
What first steps can a small business take toward upping its image and name recognition? Read more
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