Inside a Celebrity Ad Campaign
A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work. Read more
Putting Together an Advertising Campaign
5 Myths of Video Marketing (& How to Overcome Them)
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
New Rules of Viral Videos
They're getting longer and funnier--and they're barely recognizable as advertisements. Read more
Online Ads: 7 Dos & Don’ts
You don't need an agency to manage your digital advertising. But if you're going to go it alone, you need to understand a few ground rules. Read more
6 Start-ups Betting on the Super Bowl
Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI. Read more
Recent Putting Together an Advertising Campaign Articles
Joe Weil, President of Launch 
He is the president of Launch, a test commercial production studio that specializes in 3D cinematics and animations. Watch video
5 Augmented Reality Campaigns We Love
Augmented reality allows brands to interact with consumers in a new and unique way. Here are five campaigns that got our attention. View slideshow
The New Rules of Writing a Memorable Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
How to Use Humor in Advertising
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Read more
How to Buy TV Advertising on a Budget
For small businesses, here's the reality of TV -- the medium can be an affordable messenger. Read more
An Ad Man Who Had a Very Good Year
Entrepreneur John Most describes how his ad agency quadrupled in size between 2008 and 2009. Read more
How to Blow Up an Armored Truck in 12 Steps
Looking to pull off a brash PR stunt? Here's how to engineer an explosive marketing campaign in 12 easy steps. Read more
Mad Men on Branding
The popular TV show's branding expert talks about changes in advertising since the 1960s Read more
Run Cheap TV Commercials with Google TV Ads
With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels Read more
Mobile Phones: A Pocketful of Marketing
The future is calling. Pick up! Read more
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