The founder of TRX and former Navy SEAL credits his company's growth to their strong, clearly defined culture.
Consistent values and smart hiring will let a small company tackle the challenge of fast growth.
Randy Hetrick explains the steps for building a strong culture--and the dangers of getting it wrong.
Randy Hetrick answers questions on creating discipline, hiring people smarter than you, and the importance of choosing what you're not.
CULTURE Getting the Right People at the Right Price13:24
COMMUNICATION Align Your Culture and Your Brand6:45
Q&A Protecting Culture During Growth23:43