Establish Your Company's Voice
Having a unique personality can help you stand out from your competitors. Here are some easy tips to spiff up your brand voice. Read more
Rebranding
Polaroid Comeback? Entrepreneur Reinvents Classic Brand
Polaroid's trying to come back in a big way. Here's the entrepreneur (yes, entrepreneur) making it happen. Read more
Brand Winners & Losers of 2012
My picks of the best and worst branding efforts of the year. Read more
No. 1 Marketing Mistake You're Making
Marketers need to inject a bit of this into their efforts to catch the most customers. Read more
2 Simple Keys to Define Your Brand
What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it. Read more
Recent Rebranding Articles
6 Sales Lessons From the Election
The recent election teaches important lessons about what really works in sales and marketing. Read more
Classic Brand Struggles to Balance Old & New
Goldenberg's Peanut Chews have been a Philadelphia favorite since they were first made in 1917. But was new, flashy, packaging hurting sales? Read more
What Your Brain Has to Do With Your Brand
Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow. Read more
How Big Business Ruined 'Artisanal'
When Dunkin' Donuts and Domino's brand with 'artisanal,' does it lose meaning for home-grown companies producing small-batch goodies? Read more
Top 9 Brand Blunders of All Time
Branding can be a dangerous business, as evidenced by these particularly heinous mistakes. View slideshow
A Risque Breath Mint Makes a Bid for the Mainstream
With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding. Read more
Brand & Market Your Company in Just 5 Minutes
Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Read more
How One Smart Infographic Saved a Company
What if you had to change your company name and URL and hope your customers would find you again? Here's how Formspring overcame its rebranding trouble. Read more
Top 10 Brand Disasters of 2011
The year 2011 was particularly rich in actions and events that clobbered established brand names. Here are 10 of the year's most heinous. View slideshow
Will Shoppers Scream for an Ice Cream Maker's New Packaging?
Gifford's ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national or alienate existing customers? Read more
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