Rebranding


Is Dave Insane? Inside a Brand Makeover

The branding experts said he desperately needed help with his image. But were they right?

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The Rebranding Game

If at first you pick the wrong name, you can always try, try again.

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The Brand Makeover

How appropriate that Carolina Pad is a stationery company. Its product line never moved.

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Recent Rebranding Articles

Trading Up

How a shop in Little India became a sleek brand.  Read story

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