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Having a unique personality can help you stand out from your competitors. Here are some easy tips to spiff up your brand voice. Read more
Use these tips to help your brand gain new-found relevancy. The alternative is death. Read more
There have been some dreadful rebrandings in the past, but this one takes the cake. Read more
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Recent Rebranding Articles
With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding. Read more
Gifford's ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national or alienate existing customers? Read more
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