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Rebranding on the Internet
After Action Envelope made a domain name change to Envelopes.com, it struggled to rebrand without losing Google traffic. Read more
Rebranding
Successfully Rebranding Your Business
You can't run your company the same way forever. Here are 10 ideas to bring about change and breathe new life into your business. Read more
Could a New Name Fix a Company?
Chris Russo launched a successful fantasy sports business. Would rebranding help the business to grow? Read more
An Extreme Brand Makeover
Zhena Muzyka of Zhena's Gypsy Tea tries rebranding her products to increase national sales Read more
Recent Rebranding Articles
A Risque Breath Mint Makes a Bid for the Mainstream
With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding. Read more
Brand & Market Your Company in Just 5 Minutes
Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Read more
How One Smart Infographic Saved a Company
What if you had to change your company name and URL and hope your customers would find you again? Here's how Formspring overcame its rebranding trouble. Read more
Top 10 Brand Disasters of 2011
The year 2011 was particularly rich in actions and events that clobbered established brand names. Here are 10 of the year's most heinous. View slideshow
Will Shoppers Scream for an Ice Cream Maker's New Packaging?
Gifford's ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national or alienate existing customers? Read more
How Campbell's Soup Went From Stale to Innovative
...as former Campbell's Soup Company CEO Doug Conant brought the brand back by encouraging every possibility. Read more
Success Stories: Learning on Someone Else’s Dime
Rumia Ambrose-Burbank, president of Vendor Managed Solutions in Troy, MI, which buys maintenance supplies for other companies, recalls how she spun her firm ... Watch video
Recreating a Culture of Innovation
When Dolores Labs changed its name to CrowdFlower, it left behind a sprawling loft of an office, a hip logo, and a culture of innovation. A VC firm seized th... Read more
When a Product's Too Good
Each day, Inc .'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: <... Read more
AOL's Second Chance
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: The... Read more
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