How Campbell's Soup Went From Stale to Innovative
...as former Campbell's Soup Company CEO Doug Conant brought the brand back by encouraging every possibility. Read more
Rebranding
Recent Rebranding Articles
Success Stories: Learning on Someone Else's Dime 
Rumia Ambrose-Burbank, president of Vendor Managed Solutions in Troy, MI, which buys maintenance supplies for other companies, recalls how she spun her firm ... Watch video
Recreating a Culture of Innovation
When Dolores Labs changed its name to CrowdFlower, it left behind a sprawling loft of an office, a hip logo, and a culture of innovation. A VC firm seized th... Read more
Rebranding on the Internet
After Action Envelope made a domain name change to Envelopes.com, it struggled to rebrand without losing Google traffic. Read more
How to Successfully Rebrand Your Business
You can't run your company the same way forever. Here are 10 ideas to bring about change and breathe new life into your business. Read more
A Little Self-Promotion Never Hurts
How to get the word out about your new business Read more
Could a New Name Fix a Company?
Chris Russo launched a successful fantasy sports business. Would rebranding help the business to grow? Read more
When a Product's Too Good
Each day, Inc .'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: <... Read more
AOL's Second Chance
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: The... Read more
An Extreme Brand Makeover
Zhena Muzyka of Zhena's Gypsy Tea tries rebranding her products to increase national sales Read more
The Brand Makeover
How appropriate that Carolina Pad is a stationery company. Its product line never moved. Read more
The Rebranding Game
If at first you pick the wrong name, you can always try, try again. Read more
Optimism is the New Cynicism
Innovation and design expert Paul Bennett, chief creative officer of IDEO, presents inspiring examples that show it's hip to be happy and that playful can... Watch video
Trading Up
How a shop in Little India became a sleek brand. Read more
Is Dave Insane? Inside a Brand Makeover
The branding experts said he desperately needed help with his image. But were they right? Read more
- 1
- 2
