Rebranding


Recent Rebranding Articles

An Extreme Brand Makeover

By Bobbie Gossage |  Dec 1, 2009

Zhena Muzyka of Zhena's Gypsy Tea tries rebranding her products to increase national sales  Read more


The Brand Makeover

By Leigh Buchanan |  Mar 1, 2009

How appropriate that Carolina Pad is a stationery company. Its product line never moved.  Read more


The Rebranding Game

By Ryan McCarthy |  Dec 1, 2008

If at first you pick the wrong name, you can always try, try again.  Read more


Optimism is the New Cynicism

Featuring Paul Bennett |  Sep 26, 2008

Innovation and design expert Paul Bennett, chief creative officer of IDEO, presents inspiring examples that show it's hip to be happy and that playful can...  Watch video


Trading Up

By Nitasha Tiku |  Aug 1, 2008

How a shop in Little India became a sleek brand.  Read more


Is Dave Insane? Inside a Brand Makeover

By John Grossmann |  Jan 1, 2007

The branding experts said he desperately needed help with his image. But were they right?  Read more


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