Who better to learn about digital networking than from the founder of LinkedIn himself?

Reid Hoffman, co-founder of LinkedIn, recently sat down with Inc. Editor-in-Chief Eric Schurenberg to discuss best practices on the website.

“Given that we live in a networked age, being able to be found is important,” says Hoffman. “What is your strategy for being found?”

The most important part of your LinkedIn profile? Hoffman says: “Don’t be generic; be unique.”

What tips would you add? Let us know with a comment.