Reid Hoffman's Surprising (and Highly Effective) Hiring Strategy
LinkedIn co-founder Reid Hoffman talks to Inc.'s Eric Schurenberg about building loyalty with employees, networking best practices for entrepreneurs, and his new book The Alliance: Managing Talent in the Networked Age.
TRUST If you want to create true collaboration with your employees, you have to acknowledge that their ultimate goal may not be with your company.
DISCOVERY Figure out how your business can help a potential hire achieve long-term goals, and you'll gain a valuable asset.
AGREEMENT Don't rely on an informal agreement--make sure to put obligations and goals in writing.
TALENT Candidates with entrepreneurial talent will want to see how the current job can aid their career goals.
CULTURE LinkedIn is working to identify success metrics for company culture.
RELATIONSHIPS Employees with strong networks help build stronger companies.
CHECK IN Don't just think about whether the project is successful. Think about whether the employee is getting what he or she wants.
RECRUITING Honest hiring practices will help create a successful, talented alumni network.
LINKEDIN He might be biased, but Reid Hoffman believes that you can't succeed as an entrepreneur if you're not on LinkedIn.
BRANDING Make sure your profile is targeted, easy to search for, and genuine.
DATA Businesses need to be clear about which social spaces are private and which are public.
ASK Before you start a new project--especially one that involves customer data--think about what it would look like on the front page.
CHANGE With startups like Airbnb, Uber, and Aereo running into legal issues, there needs to be a bigger conversation about what kind of future is best for everyone.
FUTURE With 100 million users in the U.S. alone, LinkedIn's founder sees only room for growth.
EXPERIENCE The most effective advertising appeals to what the customer already wants.