Put LinkedIn to Work For You: 7 Ways
LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts. Read more
Relationship Marketing
9 Steps to a Killer E-newsletter
Here's how to design an e-mail newsletter that won't have customers reaching for the Unsubscribe button. Read more
Move Your Client Conversation Forward
The key to cross-selling is understanding the client's needs. Adopt this standard approach to all client meetings. Read more
5 Ways to Use Social Media At Conferences
Before you attend your next conference, be sure you know how to use social media to get the most out of the conversation and connections. Read more
Recent Relationship Marketing Articles
5 Things You Should Never Do on Facebook
Not enough folks "liking" you on Facebook? Here's how you are driving your fans away. Read more
Attract Customers Who Want to Buy: 7 Ways
A new HubSpot survey proves inbound marketing is a hands down winner in customer attraction. Here are seven tips on how to drive customers to your door. Read more
Why Networking Doesn't Work
Working a room and shaking dozens of hands? Forget it. Re-think your networking to make lasting connections. Read more
6 Ways to Get Noticed
Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
5 Reasons to Schedule More Business Lunches
Have an important meeting? Here are five reasons to do it over lunch, and some tips to make the most of it. Read more
4 Reasons Customers Won't Trust You
These four common (but easily-correctable) errors tell your customers you can't be trusted. Read more
How to Get and Cultivate Customer Advocates
Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises? Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
Gifting Customers: Dos & Don'ts
If you're sending a holiday gift to a customer, make sure it will build a better relationship. Read more
5 Smart Ways to Use Holiday Downtime
With these five tips, you can make the most of the holidays to prepare you for the coming year. Read more
How to Make Your B2B Content Sexy
Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce. Read more
3 Cool Web Tools to Deepen Relationships With (Other) Entrepreneurs
Use technology to build stronger, more meaningful (virtual or real-life) relationships with small business owners. Here's three examples I love. Read more
5 Steps to Scaling Beyond the Founder
Most entrepreneurs are directly involved in nurturing customer relationships. But once the business grows beyond a few key clients you'll need new growth tac... Read more
How to Tell a Great Story
Use this seven-step process to develop and tell a business anecdote that will you help close the deal. Read more
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