Offering Personalized Customer Service with CRM Software
Jack Mitchell offers advice on using CRM software to provide personalized customer service
Read storyRelationship Marketing
The Road to One-to-One Marketing
A close-up look at how a concierge service is successfully using one-to-one marketing, and what this appraoch involves.
Read storyMaking the Transition to One-to-One Marketing
Two marketing experts offer advice about how companies can establish one-to-one marketing.
Read storyHow to Add Value to Customer Relationships
In order to become more customer focused, an organization must appraise existing relationships, determine the value of each, and work to strengthen promising ones.
Read storyRecent Relationship Marketing Articles
Identifying the Customer-Focused Executive
Whether CEO, CMO, or CCO (chief customer officer), relationship-savvy execs have a lot in common. Read story
Are Personalization and Privacy Really at Odds?
As more companies jump on the personalization bandwagon, they're finding that personalization and privacy aren't necessarily strange bedfellows. Read story
A Mid-Sized Retailer Goes One to One
Independent grocer Green Hills Farms combines old-fashioned hospitality and some newfangled one-to-one marketing to compete with the big supermarket chains. Read story
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