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Relationship Marketing




Recent Relationship Marketing Articles

Susan G. Komen: What to Do When a Good Cause Goes Bad

Cause marketing seems so simple... until it's not. How Susan G. Komen could have avoided a public relations disaster.  Read more


Inc. 5000 Applicant of the Week: Mom Central

This Massachusetts company connects brands to the influential and elusive busy mom.  Read more


Offering Personalized Customer Service with CRM Software

Jack Mitchell offers advice on using CRM software to provide personalized customer service  Read more


A High Style Soireé

With the help of Vosges Haut-Chocolat owner, Katrina Markoff, we'll show how you can put together a deluxe party that will impress your clients, but won't...  Watch video


How I Did It: Phil Hanes [Video]

By his own admission, Phil Hanes grew up a spoiled rich kid, who used to get beat up at school. So how did he become a master networker? Senior editor Ric...  Watch video


Leaving a Memorable Impression

When you're in business for yourself it's crucial that you keep yourself on the tip of your clients' and colleagues' tongues. Nancy Michaels, our One-Pers...  Watch video


Generating Client Referrals

The best customers are those who bring in new ones. Inc. Expert Nancy Michaels explains how to boost your referrals.   Watch video


Maximizing Word of Mouth Marketing

How do you get customers to preach your gospel? Inc. Expert Nancy Michaels offers tips on generating grassroots buzz.   Watch video


Identifying the Customer-Focused Executive

Whether CEO, CMO, or CCO (chief customer officer), relationship-savvy execs have a lot in common.  Read more


Emotional Branding

How much of your life story should you use to market your company?  Read more


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