Offering Personalized Customer Service with CRM Software
Jack Mitchell offers advice on using CRM software to provide personalized customer service
Read moreRelationship Marketing
The Road to One-to-One Marketing
A close-up look at how a concierge service is successfully using one-to-one marketing, and what this appraoch involves.
Read moreMaking the Transition to One-to-One Marketing
Two marketing experts offer advice about how companies can establish one-to-one marketing.
Read moreHow to Add Value to Customer Relationships
In order to become more customer focused, an organization must appraise existing relationships, determine the value of each, and work to strengthen promising ones.
Read moreRecent Relationship Marketing Articles
A High Style Soireé
With the help of Vosges Haut-Chocolat owner, Katrina Markoff, we'll show how you can put together a deluxe party that will impress your clients, but won't... Watch video
How I Did It: Phil Hanes [Video]
By his own admission, Phil Hanes grew up a spoiled rich kid, who used to get beat up at school. So how did he become a master networker? Senior editor Ric... Watch video
Leaving a Memorable Impression
When you're in business for yourself it's crucial that you keep yourself on the tip of your clients' and colleagues' tongues. Nancy Michaels, our One-Pers... Watch video
Generating Client Referrals
The best customers are those who bring in new ones. Inc. Expert Nancy Michaels explains how to boost your referrals. Watch video
Maximizing Word of Mouth Marketing
How do you get customers to preach your gospel? Inc. Expert Nancy Michaels offers tips on generating grassroots buzz. Watch video
Identifying the Customer-Focused Executive
Whether CEO, CMO, or CCO (chief customer officer), relationship-savvy execs have a lot in common. Read more
Are Personalization and Privacy Really at Odds?
As more companies jump on the personalization bandwagon, they're finding that personalization and privacy aren't necessarily strange bedfellows. Read more
A Mid-Sized Retailer Goes One to One
Independent grocer Green Hills Farms combines old-fashioned hospitality and some newfangled one-to-one marketing to compete with the big supermarket chains. Read more
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