Put LinkedIn to Work For You: 7 Ways
LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts. Read more
Relationship Marketing
Move Your Client Conversation Forward
The key to cross-selling is understanding the client's needs. Adopt this standard approach to all client meetings. Read more
How to Add Value to Customer Relationships
In order to become more customer focused, an organization must appraise existing relationships, determine the value of each, and work to strengthen promising ones. Read more
5 Ways to Use Social Media At Conferences
Before you attend your next conference, be sure you know how to use social media to get the most out of the conversation and connections. Read more
Lunch Meetings: 5 Reasons They Work
Have an important meeting? Here are five reasons to do it over lunch, and some tips to make the most of it. Read more
Recent Relationship Marketing Articles
Why Networking Doesn't Work
Working a room and shaking dozens of hands? Forget it. Re-think your networking to make lasting connections. Read more
6 Ways to Get Noticed
Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
4 Reasons Customers Won't Trust You
These four common (but easily-correctable) errors tell your customers you can't be trusted. Read more
How to Get and Cultivate Customer Advocates
Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises? Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
Gifting Customers: Dos & Don'ts
If you're sending a holiday gift to a customer, make sure it will build a better relationship. Read more
5 Smart Ways to Use Holiday Downtime
With these five tips, you can make the most of the holidays to prepare you for the coming year. Read more
How to Make Your B2B Content Sexy
Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce. Read more
3 Cool Web Tools to Deepen Relationships With (Other) Entrepreneurs
Use technology to build stronger, more meaningful (virtual or real-life) relationships with small business owners. Here's three examples I love. Read more
5 Steps to Scaling Beyond the Founder
Most entrepreneurs are directly involved in nurturing customer relationships. But once the business grows beyond a few key clients you'll need new growth tac... Read more
How to Tell a Great Story
Use this seven-step process to develop and tell a business anecdote that will you help close the deal. Read more
How to Leverage Your Best Contacts
Networking is not about collecting phone numbers; it's about doing business. Here's how to nurture contacts into relationships. Read more
Your Story Is Your Marketing Strategy
Even small businesses can create powerful, meaningful, sincere branding messages. Read more
Become a Household Name: 5 Tips
You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight. Read more
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