Relationship Marketing


Offering Personalized Customer Service with CRM Software

Jack Mitchell offers advice on using CRM software to provide personalized customer service

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The Road to One-to-One Marketing

A close-up look at how a concierge service is successfully using one-to-one marketing, and what this appraoch involves.

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Making the Transition to One-to-One Marketing

Two marketing experts offer advice about how companies can establish one-to-one marketing.

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Emotional Branding

How much of your life story should you use to market your company?

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How to Add Value to Customer Relationships

In order to become more customer focused, an organization must appraise existing relationships, determine the value of each, and work to strengthen promising ones.

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Recent Relationship Marketing Articles

Identifying the Customer-Focused Executive

Whether CEO, CMO, or CCO (chief customer officer), relationship-savvy execs have a lot in common.  Read story

Are Personalization and Privacy Really at Odds?

As more companies jump on the personalization bandwagon, they're finding that personalization and privacy aren't necessarily strange bedfellows.  Read story

A Mid-Sized Retailer Goes One to One

Independent grocer Green Hills Farms combines old-fashioned hospitality and some newfangled one-to-one marketing to compete with the big supermarket chains.  Read story

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