Relationship Marketing


Recent Relationship Marketing Articles

5 Smart Ways to Use Holiday Downtime

With these five tips, you can make the most of the holidays to prepare you for the coming year.  Read more

How to Make Your B2B Content Sexy

Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce.  Read more

3 Cool Web Tools to Deepen Relationships With (Other) Entrepreneurs

Use technology to build stronger, more meaningful (virtual or real-life) relationships with small business owners. Here's three examples I love.  Read more

5 Steps to Scaling Beyond the Founder

Most entrepreneurs are directly involved in nurturing customer relationships. But once the business grows beyond a few key clients you'll need new growth tac...  Read more

How to Tell a Great Story

Use this seven-step process to develop and tell a business anecdote that will you help close the deal.  Read more

How to Leverage Your Best Contacts

Networking is not about collecting phone numbers; it's about doing business. Here's how to nurture contacts into relationships.  Read more

Your Story Is Your Marketing Strategy

Even small businesses can create powerful, meaningful, sincere branding messages.  Read more

Become a Household Name: 5 Tips

You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight.  Read more

How to Sell Like a Fighter Pilot

A former fighter pilot explains how to use military discipline to increase your sales figures.  Read more

Susan G. Komen: What to Do When a Good Cause Goes Bad

Cause marketing seems so simple... until it's not. How Susan G. Komen could have avoided a public relations disaster.  Read more

Inc. 5000 Applicant of the Week: Mom Central

This Massachusetts company connects brands to the influential and elusive busy mom.  Read more

How to Build Better Business Relationships

Whether you realize or not, relationships are the fuel that feeds the success of your business. Here's how to make ones that last.  Read more

Offering Personalized Customer Service with CRM Software

Jack Mitchell offers advice on using CRM software to provide personalized customer service  Read more

A High Style Soireé 

With the help of Vosges Haut-Chocolat owner, Katrina Markoff, we'll show how you can put together a deluxe party that will impress your clients, but won't...  Watch video

How I Did It: Phil Hanes [Video] 

By his own admission, Phil Hanes grew up a spoiled rich kid, who used to get beat up at school. So how did he become a master networker? Senior editor Ric...  Watch video

Leaving a Memorable Impression 

When you're in business for yourself it's crucial that you keep yourself on the tip of your clients' and colleagues' tongues. Nancy Michaels, our One-Pers...  Watch video

Generating Client Referrals 

The best customers are those who bring in new ones. Inc. Expert Nancy Michaels explains how to boost your referrals.   Watch video

Maximizing Word of Mouth Marketing 

How do you get customers to preach your gospel? Inc. Expert Nancy Michaels offers tips on generating grassroots buzz.   Watch video

Identifying the Customer-Focused Executive

Whether CEO, CMO, or CCO (chief customer officer), relationship-savvy execs have a lot in common.  Read more

Emotional Branding

How much of your life story should you use to market your company?  Read more

Are Personalization and Privacy Really at Odds?

As more companies jump on the personalization bandwagon, they're finding that personalization and privacy aren't necessarily strange bedfellows.  Read more

A Mid-Sized Retailer Goes One to One

Independent grocer Green Hills Farms combines old-fashioned hospitality and some newfangled one-to-one marketing to compete with the big supermarket chains.  Read more

Making the Transition to One-to-One Marketing

Two marketing experts offer advice about how companies can establish one-to-one marketing.  Read more

The Road to One-to-One Marketing

A close-up look at how a concierge service is successfully using one-to-one marketing, and what this appraoch involves.  Read more

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