Relationship Marketing


Recent Relationship Marketing Articles

Emotional Branding

By Mike Hofman |  May 1, 2002

How much of your life story should you use to market your company?  Read more


Are Personalization and Privacy Really at Odds?

By Don Peppers and Martha Rogers |  Dec 1, 2001

As more companies jump on the personalization bandwagon, they're finding that personalization and privacy aren't necessarily strange bedfellows.  Read more


A Mid-Sized Retailer Goes One to One

By Don Peppers |  Oct 1, 2001

Independent grocer Green Hills Farms combines old-fashioned hospitality and some newfangled one-to-one marketing to compete with the big supermarket chains.  Read more


How to Add Value to Customer Relationships

By Craig Woirhaye |  Jun 29, 2001

In order to become more customer focused, an organization must appraise existing relationships, determine the value of each, and work to strengthen promising...  Read more


Making the Transition to One-to-One Marketing

By Martha Rogers, Ph.D |  Jan 1, 1997

Two marketing experts offer advice about how companies can establish one-to-one marketing.  Read more


The Road to One-to-One Marketing

By Susan Greco |  Oct 1, 1995

A close-up look at how a concierge service is successfully using one-to-one marketing, and what this appraoch involves.  Read more


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