Don't Make That Investment Yet. Here's Why
About to enter a new market or make a major investment in an existing one? A mistake could be costly. You may need to adopt a test-and-learn strategy first. Read more
Research and Development
Recent Research and Development Articles
3 Steps to More Insightful Thinking
It's easy to fall back on 'group think' to address business challenges. But if you really want to generate game-changing ideas, you need a different approach. Read more
Does Your Product Make a Real Impact? 
Serial entrepreneur & movie-maker Ted Leonsis discusses why he wants to make movies that are more than just movies. Watch video
The $8 Can of Diet Coke
If your prices are well above the norm, is it your responsibility to make sure customers know that upfront? Read more
Brand Messaging: Don't Get Lost in Translation
When people don't understand you, they tune you out. Make sure your customers get what you're saying. Read more
Back-to-School Marketing: What's Your Strategy?
'Tis the season for back-to-school shopping. Here's a look at the spending forecast, plus tips for marketing to parents. Read more
One Thing Every Great Entrepreneur Does
Visions, strategies, decisions--those are all important. But not as important as this. Read more
Why a Laser Focus Is Bad for Business
Lots of founders will tell you that if you're not intensely focused on your start-up 24/7, you're not in it to win. Here's why that's bad advice. Read more
Eric Ripert on How to Build a Classic Brand
Le Bernardin restaurant has received four stars 26 years in a row. The head chef explains what it takes for a brand to never go out of style. Read more
5 Tips for Turning a Problem into a Business
No one understands your problems like you do. But can you make money off them? Read more
How to Know if Your Marketing Firm Is Giving You BS
You want results, and all they talk about is "branding." What gives? Read more
Start-up Task No. 1: Think Global
Planning a global strategy--even before you launch your first product--can help your company grow fast. Read more
Groupon's CEO Gets Schooled in Small Business
To figure out what's next for his company, Andrew Mason has picked up a second job. Here's what he's been doing--and what he learned. Read more
How 3 Top Brands Mastered Olympics Marketing
OK, so maybe you can't afford David Beckham. But you can still pick up tricks for hot Web videos from these top brands. Read more
To Be or Not to Be Like Steve Jobs?
Nearly a year after Jobs' death, his legacy inspires fierce debate among entrepreneurs. Read more
Best Way to Make Employees Better at Their Jobs
Forget trying to come up with motivational tools and "tricks." There's a better--and simpler--way to get more out of your staff. Read more
6 Questions to Tune Up Your Growth Engine
Is your business model firing on all cylinders? These questions will help you determine if your business needs a few tweaks to keep humming along smoothly. Read more
What Marketing Will Look Like in 2025
If you think Google and other websites know a lot about consumers now, wait until a few years from now. Read more
Time to Break Up With Your Bank
Your relationship with your bank may be one-sided--and expensive. But you won't know unless you play the field. Read more
Stealing Design Ideas From Mother Nature
How do you build a printer so that the ink doesn't dry up? Researchers find inspiration for this and other design problems in unlikely places. Read more
Intuit Founder: 8 Tips to Get Your Mojo Back
Don't let a little success make you complacent. Scott Cook gives his tips for keeping innovation alive at your company. Read more
How to Sneak Up on Incredibly Elusive Goals
If success always seems to be just out of your reach, consider approaching your goals from a new angle. Read more
Stop Agonizing Over Details
Genevieve Thiers and Dan Ratner, co-founders of Sittercity, talk about how their attitudes change over time. Watch video
Getting (Big) Things Done
For too long you've served as Chief Fire Extinguisher. It's time to step back and start working on building your business. Read more
Cool Aha Moment: The Cardboard Bicycle
Engineers told this Israeli entrepreneur that his idea would be impossible to pull off. He soon proved them wrong. Read more
Everyone Agrees: Crowdsourcing Sucks
Are you sure there's wisdom in that crowd? Here's why you should reconsider putting crucial business decisions up for a vote. Read more
Your Most Important Investment
Chances are, you're failing to invest in the most important asset of all. Do these five things and your business will be better for it. Read more
3 Steps to Innovate Like Google
By leveraging the Alchemy of Growth 's Three Horizons Model, companies of any size can begin driving innovation throughout their organization. Read more
To Design Better Products, Hit the Road
The next time you need inspiration, take a business trip. There's no better source of terrible (and brilliant) design than the travel industry. Read more
How to Get Your Swagger Back
Confidence is everything in a start-up. Here's how to give yours a boost when it feels as if nothing is going your way. Read more
9 Dumb Ways to Ruin a Meeting
If you must call a meeting, make it count. Don't waste everyone's time with one of these mistakes. Read more
10 Habits of Remarkably Charismatic People
Charisma isn't something you have. It's something you earn. Here's how. Read more
Why Scarcity May Be Your Best Competitive Advantage
When customers have to struggle to get their hands on something, they value it more--and they'll pay more to get it. Read more
Best Entrepreneurship Book Ever Has Nothing to Do With Business
Want inspiration as an entrepreneur? Set aside those books about managing and leadership. This World War II story with a tragic ending might just be the best... Read more
6 Essential Tools for Launching a Start-up
OK, so it isn't exactly the fun part of forming a company, but getting the legal stuff right is crucial. Here are some tools to help. Read more
