Keep Your Friends Close. Keep Your Enemies Closer
Befriending the competition can help grow your business. Really.
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What's the Key to Great Forecasting?
It helps to start with good, accurate data. Here are 6 pieces of information to gather.
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You can learn a lot by researching online and targeting the right people.
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How to Conduct Market Research
A guide to using market research to understand who your customers are and what they want
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The first in a series on how a start-up launched a nationwide line of evironmentally correct bath products.
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How to Profit from Market Research
Knowing what your customers want and how they want it is essential to any business. Here's how to gather information through market research. Read story
What size market interests potential investors?
Writing a Business Plan mentor Rhonda Abrams explains why you'll need more than a great idea to land venture capitalists -- you'll need a large market. Read story
How Can I Dominate My Competitors?
A milk company builds a brand around organic dairy products. Read story
Inside Info on Outside Rivals
Be sure your employees are up-to-date on what your competitors are up to. Read story
Product Differentiation: When a Rival Came Spying
A founder's advisers explained she had better differentiate her business from the competition, and how she managed it. Read story
Benchmark: Keeping Tabs on Rivals
Some statistics on Inc. 500 companies that track their competition, with a quick comment from two CEOs. Read story
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