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Columns

Columns for Inc.com's E-Commerce Resource Center.

Read Chris Consorte's columns
Read Bill Nussey's columns

Planning Ahead for 2007
by Chris Consorte
Now is a great time to start thinking about how to drive traffic to your website next year.
(December 2006)
TV Spots for Small E-Commerce Firms
by Chris Consorte
Don’t think TV advertising fits your budget? Think again.
(August 2006)
Building E-mail Relationships with Preferences
by Bill Nussey
Earn the trust of your customers by letting them choose the types of communications they want to receive from you.
(July 2006)
Getting the Phones to Ring
by Chris Consorte
While all things e-marketing are great, they're just part of the many ways you can get your phones to ring--and convert prospects to sales.
(June 2006)
How to Use E-mail to Find New Customers
by Bill Nussey
Mailing to rented or purchased e-mail lists won't establish the trust you need to reap -- and keep -- customers. Here are some strategies that will.
(May 2006)
Squelch the Summertime E-tailing Blues
by Chris Consorte
Eliminate the summertime blues by expanding your prospecting efforts through search marketing.
(May 2006)
E-mail Shake-up or E-mail Shake-down?
by Bill Nussey
New e-mail laws threaten to undermine reputable marketers.
(March 2006)
Don't Let Them Leave Empty Handed
by Chris Consorte
Prospects leaving your e-commerce website empty-handed? You may want to have a little chat with them.
(March 2006)
The Most Important E-Mail Marketing Tactic of All
by Bill Nussey
E-mail is well-regarded in the marketing world for its low cost, ease of use and exceptional measurability. But e-mail marketing also possesses another, often-overlooked strength.
(February 2006)
Embrace the Web
by Chris Consorte
Your target market is buying online. If you're not there, then you're probably flushing revenue down the drain.
(February 2006)

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