Columns
Columns for Inc.com's E-Commerce Resource Center.
Read Chris Consorte's columns
Read Bill Nussey's columns
- Planning Ahead for 2007
by Chris Consorte - Now is a great time to start thinking about how to drive traffic to your website next year.
(December 2006) - TV Spots for Small E-Commerce Firms
by Chris Consorte - Don’t think TV advertising fits your budget? Think again.
(August 2006) - Building E-mail Relationships with Preferences
by Bill Nussey - Earn the trust of your customers by letting them choose the types of communications they want to receive from you.
(July 2006) - Getting the Phones to Ring
by Chris Consorte - While all things e-marketing are great, they're just part of the many ways you can get your phones to ring--and convert prospects to sales.
(June 2006) - How to Use E-mail to Find New Customers
by Bill Nussey - Mailing to rented or purchased e-mail lists won't establish the trust you need to reap -- and keep -- customers. Here are some strategies that will.
(May 2006) - Squelch the Summertime E-tailing Blues
by Chris Consorte - Eliminate the summertime blues by expanding your prospecting efforts through search marketing.
(May 2006) - E-mail Shake-up or E-mail Shake-down?
by Bill Nussey - New e-mail laws threaten to undermine reputable marketers.
(March 2006) - Don't Let Them Leave Empty Handed
by Chris Consorte - Prospects leaving your e-commerce website empty-handed? You may want to have a little chat with them.
(March 2006) - The Most Important E-Mail Marketing Tactic of All
by Bill Nussey - E-mail is well-regarded in the marketing world for its low cost, ease of use and exceptional measurability. But e-mail marketing also possesses another, often-overlooked strength.
(February 2006) - Embrace the Web
by Chris Consorte - Your target market is buying online. If you're not there, then you're probably flushing revenue down the drain.
(February 2006)

