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Telling a Good Story

Michele Miller

Column | Michele Miller

You may have the greatest company in the world. But if you don't know how to convey that to customers, you may as well not exist.

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Ask the Expert

I have a startup Web/print design business that so far has not been very profitable. I have a sales rep who hits the streets during the first half of every day and beats the bushes for interested clients. I am looking for some helpful advice about how to find potential clients. I have no budget for a direct mail campaign and need to find a way to advertise that doesn't cost anything. What do you suggest?

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Check out the marketing section of the Web site for the Wharton School of Business. Much useful information, including links to other sites including The Academy of Marketing Science, the Journal of Marketing Research and the Association for Consumer Research.

U.S. Patent and Trademark Office
Rather than pay your fancy, expensive lawyer to see if your idea for a fast food pita chain called "Pick-A-Pita" is available, you can search it here for free. It's not as up-to-the-minute as the expensive legal search, but at least it will tell you if something is unavailable.

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