How do I sell my product to the masses?

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Question: I have recently started my own company and incorporated it. What is a great marketing technique that will help sell our Poetic T-Shirts to the masses without having to go the gimmicky tourist route?
--Kevin, New York

Kevin: You are asking, of course, the fundamental marketing question of all time: how do I sell my product? If you want to go mass you need distribution in mass retailers. Shelf space there is brutually competitive and merchandise needs to have a high volume of turn. Let's say you were lucky enough to have a meeting with a Wal-Mart buyer. What would you say? How would you present your products and convince the buyer that there is mass market for it? How do you know consumers want it? I don't want to discourage you, but you need to think through some basic marketing questions first.

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