Newsletters

Business Advice

Telling a Good Story: You may have the greatest company in the world. But if you don't know how to convey that to customers, you may as well not exist.
(May 2007)
The Future of Consumer Research: Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking.
(October 2006)
The Importance of Being Relevant: Facing global competition and a technology revolution, entrepreneurs must work harder than ever to find a message that resonates with customers.
(March 2006)
Leave No Stone Unturned: Marketing involves much more than just signage and promotional materials. You should put thought into every contact customers have with your company.
(February 2006)