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Columns by Bill Nussey
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- Building E-mail Relationships with Preferences
by Bill Nussey - Earn the trust of your customers by letting them choose the types of communications they want to receive from you.
(July 2006) - How to Use E-mail to Find New Customers
by Bill Nussey - Mailing to rented or purchased e-mail lists won't establish the trust you need to reap -- and keep -- customers. Here are some strategies that will.
(May 2006) - E-mail Shake-up or E-mail Shake-down?
- New e-mail laws threaten to undermine reputable marketers.
(March 2006) - The Most Important E-Mail Marketing Tactic of All
- E-mail is well-regarded in the marketing world for its low cost, ease of use and exceptional measurability. But e-mail marketing also possesses another, often-overlooked strength.
(February 2006) - The Crazy Math of E-mail
- Foisting your messages on as many people as possible, as often as possible, simply doesn't work in e-mail.
(September 2005) - How to Send E-Mail Your Customers Will Love
- Today's inboxes are overflowing with poorly executed e-mail marketing messages. Here's how to create one that people open and actually read.
(August 2005) - Eight Easy Ways to Boost E-mail Deliverability
- For smaller businesses, getting opt-in messages through spam filters can be a formidable task.
(July 2005) - Are Spam and Phishing Killing E-mail?
- Even though customers increasingly are annoyed by deceptive and questionable uses of e-mail, they're not ready to shut their inboxes -- at least not yet.
(June 2005) - E-mail Delivery Myths: Throwing Out the Good With the Bad
- Spam filters could be killing your e-mail marketing program. Here are three deliverability myths and how you can break through them.
(April 2005) - The New Rules of E-mail Marketing
- New legislation, loftier customer expectations -- the old rules of e-mail marketing just don't seem to fit anymore. Here's what does and how you can implement them.
(February 2005)
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