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Telling a Good Story
Column | Michele Miller
You may have the greatest company in the world. But if you don't know how to convey that to customers, you may as well not exist.
Ask the Expert
I have a startup Web/print design business that so far has not been very profitable. I have a sales rep who hits the streets during the first half of every day and beats the bushes for interested clients. I am looking for some helpful advice about how to find potential clients. I have no budget for a direct mail campaign and need to find a way to advertise that doesn't cost anything. What do you suggest?
Feature Video
Feature Articles
Slideshow: 11 Ways to Land Media Coverage
For every company that wants free publicity--and who doesn't--these tips will help you make it happen.Ads and Atmospherics
Outdoor campaigns are suddenly hip.Recommended Links
American Brandstand
American Brandstand keeps a running tally of the number of times a brand is shouted out in hip-hop music. A fascinating and clever insight into cultural relevancy.
Knowledge@Wharton
Check out the marketing section of the Web site for the Wharton School of Business. Much useful information, including links to other sites including The Academy of Marketing Science, the Journal of Marketing Research and the Association for Consumer Research.
U.S. Patent and Trademark Office
Rather than pay your fancy, expensive lawyer to see if your idea for a fast food pita chain called "Pick-A-Pita" is available, you can search it here for free. It's not as up-to-the-minute as the expensive legal search, but at least it will tell you if something is unavailable.
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How-To Guides: Editor's Picks
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Build Traffic Using Search Engines
Search engines may index only one-third of the Web -- but they are still the best way for cash-strapped entrepreneurs to get eyeballs to their sites. -
Building a Better Web Site
If you want finicky, capricious Web users to come back, keep improving their experience. This inc.com guide takes you through the essentials of sprucing up your Web site. -
Customer-Driven Marketing
Get ideas on generating referrals, using references, and stimulating word-of-mouth marketing to build your business with the Inc.com guide to Customer-Driven Marketing. -
Managing Customer Data
With consumer privacy a contentious issue, it's especially important to be up front with your customers about your privacy policy and to make good use of the data they willingly provide. -
Marketing on the Web
This Inc.com guide contains the best resources our site offers about marketing on the Web.
Marketing Articles by Topic
- How I Did It: Reed Hastings, Netflix
- Pulling in Profits Online
- When Blogs Go Bad
- The Survey Says…
- Localizing the Brand
- American Apparel’s Dov Charney, Like It or Not
- How I Did It: Sidney Frank, Grey Goose founder
- The Future of Advertising is Here
- So Many Clicks, So Few Sales
- How I Did It: Adman Donny Deutsch
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