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  • Market Research
    Market research, strategic planning, using surveys and focus groups, analyzing customer demographics to develop a marketing plan as part of a solid business plan for management of small business
  • Managing Customer Data
    With consumer privacy a contentious issue, it's especially important to be up front with your customers about your privacy policy and to make good use of the data they willingly provide.
  • Pricing
    Inc.com will help you tackle the pricing issue -- we've compiled strategies, advice, and techniques that have served other entrepreneurs well.
  • E-Commerce Starter Kit
    The Internet will soon be the Grand Central Station of business, and getting a seat on the gravy train means implementing a smart e-commerce strategy now. We've got some basic ticketing instructions.
  • Cash Management Basics
    Cash is your business's lifeblood. This guide will help your business -- and you -- avoid a heart attack.

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Feature Articles

Slideshow: 5 Tips from Staples' Founder

The co-founder of Staples, the office superstore, shares his advice for entrepreneurs. One tip? Stop worrying about your business plan.

A Golden Window for Impulse Buying

True impulse items should be displayed at the cash register, right? Not necessarily.

Feature Video

Recommended Links

ProductBlazer
This free online search engine has indexed 40,000 supplier websites with half a million innovative products, creating a single, searchable database for retailers.

RFID.org
Radio frequency identification (RFID) is the next wave in retail technology. While still in its infancy, it promises significant advances in retail data capture technology, while it is also very controversial due to privacy concerns. Every smaller retailer should keep an eye on developments regarding this technology.

The Collaborative Planning, Forecasting and Replenishment Committee
Collaborative planning, forecasting and replenishment is at the leading edge of supply chain management initiatives. The concepts of retailer/vendor cooperation are fundamental to smaller retailers looking to improve supply chain and performance.

The Retail Owners Institute
This website offers a number of solid how-to articles on a number of topics targeted specifically to the smaller retailer.

iBiz Resources--Resources for Business
IBiz offers a number of resources relevant to the small retailer.

Search Engine Watch
For those smaller retailers looking to capitalize on the tremendous potential of ecommerce, this site offers a wealth of information about marketing your website for success.

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