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Column by Keith Ferrazzi
KEITH FERRAZZI is CEO of Ferrazzi Greenlight, a sales & marketing consulting firm.
Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.
Ferrazzi has been hailed by Inc. as one of the world's most "connected" individuals. Ferrazzi has been named a "Global Leader for Tomorrow" by the World Economic Forum in Davos and one of the top "40 Under 40" business leaders by Crain's Business. And he has been a contributor or commentator for Harvard Business Review, the Wall Street Journal, Inc., Fast Company, CNN, and CNBC, among others.
His book NEVER EAT ALONE: And Other Secrets to Success, One Relationship at a Time will be released by Currency Doubleday on March 1, 2005.
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