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Columns

Read Zach Nelson's columns
Read Evan Goldberg's columns

Ready For the Next Computing Platform? It's Ringing Now.
by Zach Nelson

If you think the iPhone is all about listening to music and taking calls, think again. The device's ability to allow rich web-based business applications to run on your phone has raised the bar and is ushering in the cell phone as the next major computing device.
(October 2007)

Right-Sizing Your IT Infrastructure
by Zach Nelson

A top-notch IT infrastructure is essential for any business to be competitive. Get an expert's take on how with a little planning and foresight, it's now possible to appear big while paying little.
(August 2007)

Fresh Ideas, Global Focus
by Zach Nelson

Get an expert's view on how to take a new business global without delay or compromise.
(June 2007)

Manage Your E-Commerce Business, Not Just Your Website
by Zach Nelson

Beyond the virtual shopping cart: understanding the full importance of e-commerce in selling online.
(May 2007)

The Key(words) to eCommerce Success
by Evan Goldberg

Once a cutting edge technology itself, e-commerce is poised to benefit from another emerging technology originally developed to aid marketers with their online strategies -- paid search.
(November 2006)

Use IT to Get a Better Look at Your Data
by Evan Goldberg

The ability to look at key metrics in real-time - and customize them on the fly -- can make a big difference in any situation.
(June 2006)

Open All Night
by Evan Goldberg

The Web affords unprecedented opportunities for 24-hour global sales and service.
(March 2006)

Mining for Gold
by Evan Goldberg

Data mining lets you use historical information to make better business decisions.
(February 2006)

Look Ma...No Cubes!
by Evan Goldberg

Remote workers can save on overhead by allowing them to work in "virtual" environments over the Internet.
(September 2005)

The Internet Changes Everything...Finally!
by Evan Goldberg

Web-based applications may free companies from constraints on their growth that often come from installed software programs.
(July 2005)