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Columns by Evan Goldberg
- The Key(words) to eCommerce Success
- Once a cutting edge technology itself, e-commerce is poised to benefit from another emerging technology originally developed to aid marketers with their online strategies -- paid search.
(November 2006) - Use IT to Get a Better Look at Your Data
- The ability to look at key metrics in real-time - and customize them on the fly -- can make a big difference in any situation.
(June 2006) - Open All Night
- The Web affords unprecedented opportunities for 24-hour global sales and service.
(March 2006) - Mining for Gold
- Data mining lets you use historical information to make better business decisions.
(February 2006) - Look Ma...No Cubes!
- Remote workers can save on overhead by allowing them to work in "virtual" environments over the Internet.
(September 2005) - The Internet Changes Everything...Finally!
- Web-based applications may free companies from constraints on their growth that often come from installed software programs.
(July 2005)
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