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Columns by Evan Goldberg

The Key(words) to eCommerce Success
Once a cutting edge technology itself, e-commerce is poised to benefit from another emerging technology originally developed to aid marketers with their online strategies -- paid search.
(November 2006)
Use IT to Get a Better Look at Your Data
The ability to look at key metrics in real-time - and customize them on the fly -- can make a big difference in any situation.
(June 2006)
Open All Night
The Web affords unprecedented opportunities for 24-hour global sales and service.
(March 2006)
Mining for Gold
Data mining lets you use historical information to make better business decisions.
(February 2006)
Look Ma...No Cubes!
Remote workers can save on overhead by allowing them to work in "virtual" environments over the Internet.
(September 2005)
The Internet Changes Everything...Finally!
Web-based applications may free companies from constraints on their growth that often come from installed software programs.
(July 2005)

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