Sales and Marketing




Recent Sales and Marketing Articles

'I Don't Think We've Figured Social Media Out Yet' 

William Cyr, the CEO of Sunny Delight Beverages, talks about how social media has changed marketing to teens.  Watch video

You're On Facebook and Twitter. Now What?

Got friends and followers? Now you have to figure out what to do with them. 3 steps to take social media to the next level.  Read more

Why Give Away Free Service? Because It's Worth It

Sometimes it makes good business sense to give away a product or service. Here's how it worked out for Zane's Cycles.  Read more

Why I Love My Angriest Customers

Complaints are super helpful. Suggestions? Not so much.  Read more

Easy Ways to Up Your Social Media Game

Sprout Social CEO Justyn Howard explains what it takes to truly engage customers--and build better relationships via social media.  Read more

Become a Great Negotiator: 5 Steps

The trick to achieving a "win-win" is to collaborate rather than compete.  Read more

Forget the Phone, Facebook. Just Charge Users

Zuckerberg reveals the much-rumored Facebook phone. The problem? It's likely banking on the same old revenue strategy--ads.  Read more

How to Cope with a Sales Slump

Sales slumps are like bad weather; keep your head down and soldier on.  Read more

Report: Who's Using Social Networks

Gain a deeper understanding of where your target audiences are spending time on social networks.  Read more

A Guide to Corporate Gifts

How to send corporate gifts that will make an impression-- and won't end up in the garbage  Read more

'Create a Bond Between a Customer and Your Product' 

A.G. Lafley, the former CEO of Procter & Gamble, explains how customers can help you define your start-up strategy.  Watch video

6 Steps to Host a Successful LinkedIn Group

It's easy for neglect, spammers and poor practices to devalue a LinkedIn Group. Get back on track with advice from some pros.  Read more

Tiger's New Nike Ad...Too Soon?

The new Nike ad proclaims "Winning Takes Care of Everything." But does it? Is this ad too much, too soon?  Read more

How to Torpedo a Competitor

If another vendor has gotten to the account first, you'll need to play a defensive game.  Read more

Why Generosity Is the Most Powerful Networking Tool

A Skimmer's Guide to Give and Take: A Revolutionary Approach to Success , by Adam Grant.  Read more