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Hot or Not? What the Web Thinks About Your Brand
Use these 9 free tools to measure 'social media sentiment' around your company, your brand, or even your own name. Read more
Sales and Marketing
Super Bowl XLVI: 3 Winning Ads
Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. Read more
5 Ways to Look More Professional
Sometimes little things make a big difference. Here are some easy ways to get a competitive edge. Read more
How to Sell: Improve Your Pitch
The first few minutes of a pitch meeting are crucial. So how are you spending them? And how is the other person reacting? Read more
9 Circles of Customer Service Hell
Your customers are the cornerstone of your success. So why on earth are you torturing them? Read more
Popular Advisor Tutorials
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Online Marketing
Your company must have an effective online presence. Exploit social media, email, community building, and more to increase your sales.
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Selling
Action plans for understanding and selling your value proposition, knowing your customers, and using sales tools to increase profits.
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Understanding Your Competition
To win, you must know the competition. How to find their weakness, appropriate their best ideas, and differentiate your product and services.
Recent Sales and Marketing Articles
How to Be Liked at Work (or Anywhere)
These 6 simple rules virtually guarantee that the people you work with will want you around. Read more
When It's OK to Ignore Costs
I know, I know: You're worried about expenses. But sometimes you need to invest in developing new friendships for your company. Read more
Cure Your Social Media Hangover
Social media is a great way to promote your business but spending too much time connecting online can burn you out. Here's how to get your spark back. Read more
Raising Capital? Follow These Public Relations Rules
If you think that PR is just about the press mention, think again. A great media campaign can actually make you money. Here's how. Read more
Become More Optimistic: 6 Smart Tricks
To acquire a more positive attitude, all you really need is a more powerful vocabulary. Try these linguistic shifts. Read more
How to Fix Your Presentations
If you want your audience to make a decision, you need to tell a good story. Here's how to avoid Death by PowerPoint. Read more
Make a Great First Impression: 9 New Rules
It takes more than a firm handshake to make a great first impression these days. Use these tips to make sure you're getting it right. Read more
How BaubleBar Undercuts the Competition
Amy Jain and Daniella Yacobovsky, the co-founders of online retailer BaubleBar, talk about how they convince customers they sell quality designer jewelry, de... Watch video
Nice Girls Brag: Here’s How
Women are told that it’s not ladylike to brag. But done right, it can be one of the most effective ways to grow your business and your influence. Read more
Want to Delight Your Customers? Map How They Feel
Make sure every interaction you have with your customers inspires a positive emotion. Read more
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