Sales and Marketing


Recent Sales and Marketing Articles

How to Create a Positive Attitude

A positive attitude is never automatic. You have to work at it! Here's how to become a master of the mind.  Read more

The Secret of Planet Fitness's Success

Keeping things simple has helped the fitness chain grow to more than $500 million in revenue.  Read more

A Lesson in Crisis Communication From Beyonce

Need to manage a public relations crisis? Take a page from Beyonce, who put her critics to shame.  Read more

9 Ways to Forge Better Partnerships

Business success depends on your ability to keep your partnerships healthy and happy.  Read more

5 Tips for Training New Salespeople

If you want a strong sales team, you need to give your new hires some TLC  Read more

Loud and Proud

The famous foam finger: Only the roots are humble.  Read more

A Sales Technique that Leaves Everyone Happy

Here's how asking the right questions can help you close big deals while leaving your clients confident they made the right decision. It's a win-win.  Read more

3 Keys to Great Customer Relationships

Customer relationships are all about emotions rather than features and functions.  Read more

Facebook Fuels Online Advertising Start-ups

Facebook beat fourth-quarter earnings expectations today. Online ad start-ups had already predicted positive news, thanks to the new FBX advertising exchange.  Read more

You Don't Have to Be a High-End Firm to Offer High-End Customer Service

A recent trip using Enterprise Rent-A-Car reminds me luxury customer service isn't expensive, but hugely desirable.  Read more

Evernote Founder Phil Libin's Rule for Success: No Tricks

Phil Libin, the founder of Evernote, once used sleight-of-hand to play up strengths and downplay weakness. He's found a better strategy for building strong r...  Read more

A Little Crazy, a Little Fun: Building the Right Company Culture

You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost.  Read more

Amazon Deletes Negative Reviews & Gets Away With It...But Can You?

Reviews and ratings can build you up--or take you down. Tips to harness them successfully.  Read more

Your Start-up Name Matters (A Lot) 

Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth.  Watch video

Want to Create Insanely Great Products? Lessons From Pink Floyd

The legendary band wouldn't have been so successful without some savvy business moves.  Read more

How to Avoid Self-Sabotage

If your core beliefs about yourself, your job, and your company aren't aligned, you can't possibly succeed.  Read more

Reading This May Be Your Only Non-Sales Activity Today

Daniel H. Pink talks with Inc. editor-at-large Leigh Buchanan about his latest book, To Sell Is Human, and the ubiquity of sales today.  Read more

What Your Customers Would Love to Tell You

Customers are your best insight into launching a new product if only you're willing to listen.  Read more

Create an Awesome Welcome Email: 7 Tips

That first email is like the all-important first impression on a hot date. Here's how to pique your customers' interest.  Read more

9 Tips for Shorter, Better Meetings

Avoid the unfocused meetings that murder your team's productivity.  Read more

Making of a Start-up Video

You have cash and you have employees. What comes next? For many start-ups, it's the promo video. Here's a look at how one start-up did it.  View slideshow

Use Facebook, LinkedIn, and Twitter to Find (and Vet) New Hires 

On social networks, you can learn what prospective candidates are like long before you meet them, says Dave Kerpen, co-founder of Likeable Media.  Watch video

Get Inside Your Customers' Heads: 3 Ways

Find new ways to mine the most important insights to improve the customer experience.  Read more

Tony Hsieh's Rule for Success: Maximize Serendipity

Create the opportunity for meaningful collisions, says the Zappos CEO. Then just watch as the best things unfold.  Read more

15 Ways to Be Happier at Work

Learn how to manage your own emotions and the emotions of those around you.  Read more