How Pandora Turns Doubters Into Customers 
Pandora founder Tim Westergren talks about why unhappy customers are actually the most helpful, and how to turn them into your biggest supporters. Watch video
Sales and Marketing
Recent Sales and Marketing Articles
How Pandora Turns Doubters Into Customers
How to Write a Sales E-mail
First time e-mails to potential customers must be short and make it easy to move to the next step. Read more
How to Turn Customers Into Die-Hard Fans
Tim Westergren talks about strategies that will turn your best customers into passionate evangelists for your brand. Watch video
This Post Will Go Viral
I spent months researching what makes something go viral. Here's what I learned and how to apply it to your business. Read more
How to Bounce Back From a Social Media Disaster
Made a major flub in front of the whole world on social media? Here's how to respond. Read more
8 Risks When You Ignore Social Media
Ignoring social media because you think you can't prove results? Here's what you risk. Read more
Building an Online Community: The Barn-Raising Strategy
If you build it, they will come? Think again. Building a strong and vibrant community online takes more than a "Field of Dreams" approach. In fact, that look... Read more
12 Rules for Great Customer Meetings
Here's how to have a face-to-face customer meeting that moves an opportunity to the next step. Read more
5 Ways to Know What Your Customers Want Before They Do
You have to train yourself to see the world through their eyes. Here's how. Read more
7 Simple Social Media Moves That Work
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius? Read more
One Simple Metric You Need to Determine Marketing ROI
Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation. Read more
5 Steps to Keep Your 'Opportunity Pipeline' Flowing
Do you have trouble identifying new markets to enter? This process can help you uncover and prioritize the best opportunities for business growth. Read more
How to Create an Email Newsletter in Minutes
Flashissue is a slick tool that makes curating and emailing content a snap. Read more
The Ah-ha Moment That Launched Pandora
The founder of the custom radio site on where the idea came from--and how he kept it alive through its rocky launch Watch video
How to Find New Customers
The inimitable Brian Tracy explains how to find the kind of customer who's most likely to buy from you. Read more
Upgrade Your Blogging Skills
Here's a crash course in journalism that will upgrade your blogging skills. Read more
What Jimmy Fallon Can Teach You About Social Media
Even if you're not half as funny as the newly-named Tonight Show host, you can learn a few tricks from him about how to Tweet and Tumblr. Read more
Be Honest: Do You Have A Social Media Strategy?
You wouldn't start an ad campaign without a strategy. You shouldn't post on Facebook without one, either. Read more
4 Reasons to Reprioritize Mobile
Businesses of all sizes need to stop looking at mobile website strategies as a backup to their regular website. Here are four reasons to reprioritize. Read more
8 Killer Online Marketing Campaigns
What makes one online campaign memorable and another a huge waste of marketing dollars? Eight young entrepreneurs weigh in on their favorite campaigns--and w... Read more
5 Things You Should Never Do on Facebook
Not enough folks "liking" you on Facebook? Here's how you are driving your fans away. Read more
19 Things Every Salesperson Should Know
The essence of sales success distilled into a single, short list. Read more
Going Viral: Lessons From a Joke That Triggered 6,000 Tweets
You can't force something to go viral. But you can help it along. Read more
Attract Customers Who Want to Buy: 7 Ways
A new HubSpot survey proves inbound marketing is a hands down winner in customer attraction. Here are seven tips on how to drive customers to your door. Read more
How to Take the Guesswork Out of Your Advertising
Tired of relying on focus groups to test ads? Affectiva's facial-reading software knows what people watching your ad really think at any moment. Read more
Create Your Personal Brand: 8 Steps
Take control of your online presence to create a memorable personal brand. Read more
Modcloth's Key Strategy: Be a Friend to Customers First
The fashion retailer wants clients to think of it as a friend first and a business second. Co-founders Eric Koger and Susan Gregg Koger explain how they're b... Read more
Katie Holmes Gives a Hair-Care Brand a Makeover
Actress Katie Holmes on her role as part-owner and spokesperson for Alterna. Read more
The Danger of Positive Thinking
Positive thinking is a powerful tool but only if you use it in the right way. Read more
Do More Business With Fewer Salespeople
Most people, even salespeople, hate to sell. Here are three ways to increase your business while decreasing your sales pain. Read more
You Promised! Now Kick Unsubscribes to the Curb
How do you keep customers loving your business and engaged in your content? Deliver on your promises--or else. Read more
Warning: Customers Don't Trust Leaders
Less than a fifth of your customers believe business leaders can or should be trusted. Read more
6 People Who Determine Your Future
The most successful people in the world have a small, structured network of core contacts. Here's how you can, too. Read more
Market Like Patagonia, Warby Parker, and Tom's Shoes
Your social values can be a boon to your brand--and your revenue. Here's how. Read more
Why Customer Reviews Trump Social-Media Marketing
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there's a better way. Read more